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Hi! Who actually owns culture — especially during periods of rapid change, like the current market, regulatory, and political environment (eg NOW!)? Our next Culture Connect Roundtable event, one week from today, is convening leaders across communications, HR, and the business to explore how culture is shaped through messaging, leadership, and day-to-day decisions. We’ll also look at how culture is supported in practice, how DEI connects to broader culture-building efforts, and how teams can foster alignment across hybrid, global, and increasingly tech-enabled environments. Q2 Culture Connect Roundtable Event: Who Owns Culture?📅 Tuesday, May 12th @ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. Featured speakers:💬 Shadi Haag, MBA - Fractional COO & Strategic Operations Leader Hope you can join us! Lynnea PS - Check out Culture Connect's excellent companion resource on culture ownership and accountability, here! |
Hi! That's a wrap on Day 1 of our Virtual Biopharma Comms Forum, and now looking forward to Day 2 tomorrow! We covered a lot of ground today focused on the theme Owning the Outcome, but across three very different conversations, we looked for the common threads: >> Start with the outcome before choosing the activity. We kept hearing versions of the same question: What are we actually trying to change? That could mean the business problem a comms strategy needs to help solve, the stakeholder...
Hi! A quick reminder that our 2nd Annual Virtual Biopharma Comms Forum starts tomorrow, October 6th. Over the next two half-days, we’ll gather virtually to explore what the expansion of the comms remit means for the profession, and how we as communicators can Own the Outcome (this year's forum theme). Our agenda approaches this from multiple angles: From how the C-suite experiences comms counsel, to the changing boundaries of corporate affairs and measuring what matters to the business. Sign...
Hi! We spend a lot of time in comms planning for what we think is going to happen: building strategies, preparing for milestones, pressure-testing scenarios, and trying to anticipate what could change along the way. And then the plan changes. Or a scenario we didn't anticipate pops up. Sometimes it’s a small adjustment. Other times, a new development changes the people involved, the priorities, the timing, or the decision itself. The job becomes figuring out what still holds, what needs to...