T2B Monthly | May 2026 Hi! I'm on a plane right now to Chicago on my way to our second annual T2Bmeet @ ASCO this Sunday! Finalizing Biopharma Comms Forum details with Michelle, getting ready to "fear less and flow more" at next week's masterclass, launching Year 2 of our IR Roundtable, opening up Cohort Lead applications for our next cycle of T2B's signature peer-coaching program... More below. I sincerely hope at least one program or resource will resonate with you. We are building this...
8 days ago • 10 min read
Hi! Communicators in our industry these days are helping organizations earn trust, explain complexity, navigate scrutiny, and show the human judgment behind scientific progress. At our second annual Biopharma Comms Forum on June 11th, Karla MacDonald (Entrada Therapeutics), Marisol Mendez Peron (Genmab), and Laure Park (ParkEdge Consulting) will discuss how we build and protect that trust and influence, both inside and outside our organizations. One session among the full-day forum program on...
9 days ago • 1 min read
Hi! Knowing when to push back on a CEO. Building trust with stakeholders over years. Translating complexity in ways that require human context. This is a mere sampling of elements of our role as corporate affairs practitioners that AI can't do (at least, not yet). Following the rollout of our AI in Biopharma Comms Survey results at our second annual Biopharma Comms Forum on June 11th, we're convening a panel discussion with Nicole Fichera (CannonDesign), Jaren Madden (Schrödinger), and Kerry...
15 days ago • 1 min read
Hi! Our Comm Convo today will look at how generational dynamics (from Gen Z to Boomers) influence the way we communicate, collaborate, and build trust across the industry -- both among external stakeholders and on our own teams. Comm Convo: Reaching and Valuing Every Generation 📅 (Today) Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT Free for T2B Pro and Student members / $40 for Basic members >> Register here We’ll explore how to: Approach audience segmentation when...
16 days ago • 1 min read
Hi! Burnout is often discussed as an issue for individuals to manage. But during our April Comm Convo, Beyond Self-Care to Structural Change, the discussion focused on the systems, expectations, and leadership habits that shape how sustainable our jobs are. Our speakers Arran Attridge (Attridge Communications), Nikki Little (Franco), Amanda Guisbond (Iambic), and Barbara Palmer (Broad Perspectives Consulting) discussed how burnout develops inside comms teams, why urgency drives our...
18 days ago • 2 min read
Hi! A quick reminder that T2B’s inaugural AI in Biopharma Communications Survey closes tonight. Take the survey We’re exploring how communicators are using AI in practice, what tools and governance structures are in place, where friction remains, and how the role itself may be changing. The goal is to create a benchmark our profession can actually use in conversations about policy, training, resourcing, and the future of the function. Thank you to everyone who has already taken the time to...
19 days ago • 1 min read
Hi and happy Friday! First, I want to flag that this is not one of those surveys where you can watch from afar and see what everyone else says. Yes, we have about 1,600(!) members in the T2B community, but we are calling on each of you to set aside 10 minutes to share your individual experience, hopes, fears, challenges, and expectations around AI in our profession. If we want this inaugural AI in Biopharma Communications Survey to be meaningful and instructive, we need as much data as...
22 days ago • 1 min read
Hi! A quick reminder that our inaugural Digital & Social Media Roundtable event is happening tomorrow: How Influencers, Social, and Forums Are Shaping AI Search Results 📅 Friday, May 15th ⏰ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. >> Register here As AI transforms search from lists of links into synthesized answers, the signals shaping visibility are shifting fast. Tomorrow’s discussion, led by roundtable members Juliana DiBona (Ogilvy...
23 days ago • 1 min read
Hi! We’ve got a full stretch of in-person gatherings coming up over the next several weeks. And if you’re in the NY/NJ area, our next meetup is happening tomorrow evening. Between ASCO, BIO, Boston, and San Francisco, we’re looking forward to reconnecting with many of you in person this quarter for a mix of networking, conversation, and community. Here’s what’s coming up: T2Bmeet @ NY/NJ | Thursday, May 14th | 5-7 p.m. ET Little More, Tribeca - NYC Our Q2 NY/NJ meetup is set for the cocktail...
24 days ago • 2 min read