Hi! Applications for our first-ever Government & Public Affairs Roundtable close today (July 29th)! Chaired by Bret Coons, Head of Global Issues Communications at Takeda, the Government & Public Affairs Roundtable will bring together communicators working across government affairs, public affairs, corporate comms, market access, and related functions to explore how strategic engagement with policymakers, coalitions, and the public shapes market access, strengthens reputation, supports...
2 days ago • 1 min read
Hi! T2B's Q3 AI Roundtable session tomorrow will explore how we communicators can move beyond prompting individual tasks, toward delegating multi-step workflows with AI. From Prompting to Delegating: How Agentic AI Is Moving Strategic Communicators Forward 📅 Tuesday, July 28th (tomorrow!)🕛 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST*Register here - Please note: Quarterly roundtable programming is exclusive to T2B Pro and Student members. In our inaugural AI in Biopharma Communications Survey,...
4 days ago • 1 min read
Hi! Ever since I can remember, the de facto comms announcement strategy has centered on company statements, press releases, media outreach, executive quotes, and corporate social channels. Those still matter. But increasingly, credibility also depends on who is speaking, where they are speaking, and whether the message feels like it is coming from a real person with expertise, judgment, and something meaningful to say. That could mean a CEO on LinkedIn, a scientist explaining the work in...
9 days ago • 1 min read
Hi! Communicators often joke that we're unpaid therapists. Why? Because much of our work involves helping people navigate competing priorities, resistance to change, unclear objectives, and difficult conversations. Our job goes way, way beyond helping people communicate; we help people think through -- often serving as a guide through -- complex situations. Bringing that coaching mindset into our everyday communications work is the topic of our Q3 masterclass. The Coaching Mindset for...
10 days ago • 1 min read
Hi! Enrollment closes tonight (July 20th) for the next cycle of T2B's Peer-Learning Practicum (PLP). If you've been meaning to join, this is your last chance before enrollment closes. The program will not reopen again until January 2027. If you're a T2B Pro or Student member, you can still enroll by completing this short form to be placed in a cohort: 👉 Enroll here Note: If you're currently a T2B Basic member, you'll need to upgrade to Pro before registering. All Pro and Student members are...
11 days ago • 1 min read
Hi! Last week, we highlighted just how integrated AI has become in everyday biopharma work. But the second finding in our inaugural AI in Biopharma Communications survey raises a bigger question: What happens when individual communicators adopt AI faster than their organizations? Today we explore the contrast between the recent surge in individual AI use and the lag in mature governance, standardized workflows, and formal support at most organizations. Individual adoption is outpacing...
14 days ago • 1 min read
Hi! At our June Comm Convo, Fluent in Finance, Science, and Strategy, we looked at what it takes to build enough command of science, finance, and business strategy to give counsel that holds up with internal business partners (if you're in-house) or with our clients (if you're at an agency or an outside advisor). Fluency is decidedly what earns us the standing to ask sharper questions, push back on messaging that requires broader alignment first, and get close to decisions before being asked...
15 days ago • 2 min read
Hi! In T2B's AI in Biopharma Communications Survey, managing agentic AI workflows ranked as the top AI capability communicators want to develop next. That finding is the starting point for our next AI Roundtable session. Many comms teams are already using AI to draft content, summarize documents, and accelerate research. The next evolution is agentic AI — systems that can coordinate multi-step workflows while people provide direction, judgment, and accountability. Leading this workshop-style...
17 days ago • 1 min read
Hi! Biopharma audiences now encounter information through a much wider mix of voices and platforms: corporate channels and traditional media, along with scientists building their own followings, independent experts, niche newsletters, podcasts, and creator-led platforms. And audiences do not trust all of those voices equally. The 2026 Edelman Trust Barometer shows medical scientists and experts at 68% trust in the U.S., compared with 27% for healthcare CEOs and 28% for journalists. For...
18 days ago • 1 min read