Hi! Just a few minutes ago at our Biopharma Comms Forum, T2B's AI Roundtable with Knowledge Partner Syneos Health Communications shared the findings of our inaugural AI in Biopharma Communications Survey. The biggest takeaway: While many of us are regularly using AI in our work, there's a huge lag in the tools, training, governance, measurement, and expectations needed to support that use confidently, responsibly, and sustainably. We invite you to peruse the full Survey Executive Summary. The...
9 days ago • 2 min read
Hi! Michelle and I are here in Boston, and we can’t wait to see you all tomorrow for our second annual Biopharma Comms Forum, Clarity at the Flashpoint, at The Alumni Center at our alma mater, Northeastern University. We have a full day of panels, keynotes, and conversations planned, all designed to address the key issues we communications leaders are facing, including ways to: Navigate uncertainty when there isn't a standard how-to. Build influence that extends beyond reporting lines and org...
10 days ago • 1 min read
Hi! During T2B's recent, inaugural Digital & Social Media Roundtable event, "How Influencers, Social, and Forums Are Shaping AI Search Results," we explored why social platforms, community conversations, earned media, and influencer content are becoming increasingly important inputs into the information people see, and what this shift means for us biopharma communicators. Here are our top 10 takeaways: T2B Pro members can also flip through the presentation slides and watch the replay here. 1....
11 days ago • 2 min read
Hi! As we’re in the home stretch preparing for our big forum on Thursday, I’m reminded once again how important community is in our profession. And speaking of community… it’s that time again! We’re looking for experienced biopharma communicators to volunteer as Cohort Leads for our next cycle of T2B's Peer-Learning Practicum (PLP). The PLP has become one of my favorite T2B programs because over the last few sessions, I’ve seen it create connections that last long after the program itself....
12 days ago • 1 min read
Hi! Tomorrow, leadership coach Ashley Paré will facilitate our second masterclass of the year: Thriving Beyond Limits: Fear Less & Flow More 🗓️ Wednesday, June 3rd🕛 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST👩💻 Zoom🎟️ Register here (free and exclusive for T2B Pro members) Why this session is especially relevant Ashley brings the lens of an executive coach, but she also spent years in HR before founding Own Your Worth®, including at Novartis. So, she understands the kind of pressure that can...
18 days ago • 1 min read
T2B Monthly | May 2026 Hi! I'm on a plane right now to Chicago on my way to our second annual T2Bmeet @ ASCO this Sunday! Finalizing Biopharma Comms Forum details with Michelle, getting ready to "fear less and flow more" at next week's masterclass, launching Year 2 of our IR Roundtable, opening up Cohort Lead applications for our next cycle of T2B's signature peer-coaching program... More below. I sincerely hope at least one program or resource will resonate with you. We are building this...
21 days ago • 10 min read
Hi! Communicators in our industry these days are helping organizations earn trust, explain complexity, navigate scrutiny, and show the human judgment behind scientific progress. At our second annual Biopharma Comms Forum on June 11th, Karla MacDonald (Entrada Therapeutics), Marisol Mendez Peron (Genmab), and Laure Park (ParkEdge Consulting) will discuss how we build and protect that trust and influence, both inside and outside our organizations. One session among the full-day forum program on...
23 days ago • 1 min read
Hi! Knowing when to push back on a CEO. Building trust with stakeholders over years. Translating complexity in ways that require human context. This is a mere sampling of elements of our role as corporate affairs practitioners that AI can't do (at least, not yet). Following the rollout of our AI in Biopharma Comms Survey results at our second annual Biopharma Comms Forum on June 11th, we're convening a panel discussion with Nicole Fichera (CannonDesign), Jaren Madden (Schrödinger), and Kerry...
29 days ago • 1 min read
Hi! Our Comm Convo today will look at how generational dynamics (from Gen Z to Boomers) influence the way we communicate, collaborate, and build trust across the industry -- both among external stakeholders and on our own teams. Comm Convo: Reaching and Valuing Every Generation 📅 (Today) Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT Free for T2B Pro and Student members / $40 for Basic members >> Register here We’ll explore how to: Approach audience segmentation when...
30 days ago • 1 min read