Hi! Applications are now open for five member spots of our Digital & Social Media Roundtable. We invite biopharma communicators from in-house, agency, and consulting roles to apply to help advance our collective capabilities in this space, by creating resources and programming to support the T2B community more broadly. What the Digital & Social Media roundtable focuses on Christopher Rizzo, Head of Digital and Social Strategy at Syneos Health Communications, will take over as chair for Year 2...
1 day ago • 1 min read
Hi! In recent years, communicators have invested more heavily in owned channels, social, executive voices, and earned media, while the press release started to feel more like an obligatory staple than a strategic asset. Now, as LLMs and answer-based search increasingly rely on authoritative, on-domain information, the release is having a renaissance. It still needs to work for journalists and to satisfy disclosure requirements, but it also has to be discoverable, structured, credible, and...
3 days ago • 1 min read
Hi! That's a wrap on Day 1 of our Virtual Biopharma Comms Forum, and now looking forward to Day 2 tomorrow! We covered a lot of ground today focused on the theme Owning the Outcome, but across three very different conversations, we looked for the common threads: >> Start with the outcome before choosing the activity. We kept hearing versions of the same question: What are we actually trying to change? That could mean the business problem a comms strategy needs to help solve, the stakeholder...
9 days ago • 2 min read
Hi! A quick reminder that our 2nd Annual Virtual Biopharma Comms Forum starts tomorrow, October 6th. Over the next two half-days, we’ll gather virtually to explore what the expansion of the comms remit means for the profession, and how we as communicators can Own the Outcome (this year's forum theme). Our agenda approaches this from multiple angles: From how the C-suite experiences comms counsel, to the changing boundaries of corporate affairs and measuring what matters to the business. Sign...
10 days ago • 1 min read
Hi! We spend a lot of time in comms planning for what we think is going to happen: building strategies, preparing for milestones, pressure-testing scenarios, and trying to anticipate what could change along the way. And then the plan changes. Or a scenario we didn't anticipate pops up. Sometimes it’s a small adjustment. Other times, a new development changes the people involved, the priorities, the timing, or the decision itself. The job becomes figuring out what still holds, what needs to...
13 days ago • 2 min read
T2B Monthly | September 2026 Hi! So appropriate that I'm finishing up this month's newsletter while I'm on a plane to San Diego, hosting our final mixer of Q3 tonight. Like I'm sure it's been for most of you, September has been go-go-go here at T2B! We celebrate this community's third(!!) anniversary in October, and it feels fitting that we're kicking off the month with our 2nd Annual Virtual Biopharma Comms Forum. This year's theme, Owning the Outcome, reflects so much of what we've been...
15 days ago • 12 min read
Hi! There's usually no shortage of data we have at our disposal as communicators. But what to focus on and signals stakeholder impact is often harder to identify. At next week's Virtual Biopharma Comms Forum, our panel “Measuring What Matters to the Business” will bring together perspectives from inside and outside comms to examine what credible evidence of impact looks like now, and how expectations are changing. Joining the conversation on Oct. 6th @ 11 a.m. ET: 💬 Brindha Dyer, Executive...
16 days ago • 1 min read
Hi! A quick reminder that our Q3 Culture Connect Roundtable event is tomorrow, (Tuesday) September 29th, at 12 p.m. ET / 9 a.m. PT / 5 p.m. BST. The topic is “Building a Credible Biopharma Employer Brand Through Growth and Change.” Employer brand matters well beyond hiring. It’s shaped by how employees experience the company, how organizations communicate and behave through periods of growth and change, and whether the story being told externally matches the reality people experience...
17 days ago • 1 min read
Hi! Corporate affairs keeps getting broader, but there’s no single model for what belongs inside the function... or how much the function should directly own. On Day 2 of our upcoming Virtual Biopharma Comms Forum, we’re bringing together leaders working within very different company structures to compare how those boundaries are taking shape in practice. The New Boundaries of Corporate Affairs Panel discussion @ Virtual Biopharma Comms Forum | Wednesday, October 7th @ 2:10 p.m. ET Joining...
20 days ago • 1 min read