Hi! Sometimes you hear about ambitious professional development initiatives and wonder how they actually pulled it off. This session at last month's Biopharma Comms Forum gave us the real story. Amy Atwood, Takeda’s Vice President, U.S. and Global Corporate Communications, gave us a glimpse at their three-year journey to transform a global communications community—200+ communicators across 80+ countries in a highly matrixed organization— which included reassessing ways of working, comms...
6 days ago • 2 min read
Hi! Although we know how important our work is as biopharma communicators, there is still the challenge of proving our impact and the constant pressure to show immediate returns on long-term relationship building. That’s why July's Comm Convo, Beyond the Metrics: Communications ROI That Convinces Leadership, will open a candid discussion about how we define, measure, and communicate success in ways that build lasting organizational trust. This virtual session will be next Wednesday, July...
7 days ago • 1 min read
Hi! When I created T2B, one of the many benefits I wanted to be able to offer members was access to resources and services provided by industry-leading organizations. As part of our growing Pro Perks program, we’ve teamed up with Endpoints News to offer first-time subscribers with a more accessible entry point. T2B Pro and Student members can now receive a 25% discount* on their first individual subscription. The Insider subscription is $400 annually, so the code has a $100 value! Access your...
8 days ago • 1 min read
Hi! Enrollment for our popular Peer-Learning Practicum (PLP) closes tomorrow, July 18th – and it won’t open again until January! If you’re a T2B Pro member, fill out this short form to be placed in a cohort: Enroll here If you’re a T2B Basic member, you’ll need to become a Pro member before registering for the PLP. All Pro members are guaranteed a spot. What is the PLP? The PLP goes beyond traditional networking by placing T2B Pro members into small peer-coaching cohorts that foster deep,...
13 days ago • 1 min read
Hi! It's taken me a little time to gather my thoughts from moderating our recent forum session, "Future-Proofing Our Value Proposition," with Jeff Lockwood (BlueRock Therapeutics), Theresa McNeely (Lifordi Immunotherapeutics), and Ritesh Patel (Doceree) that tackled something we're all feeling: the ground shifting beneath our feet. I opened with a term I'd recently discovered—"post-labor future"—describing a world where AI doesn't just assist with tasks but takes over entire jobs. It sounds...
20 days ago • 2 min read
Hi! We've been getting lots of questions about T2B lately, so we're hosting a 30-minute info session on July 15th to pull back the curtain. We'll cover: The story behind T2B and why we exist Our three strategic pillars What's included with Pro and Student memberships Resources you might not know about yet How to get the most out of your membership Who should attend? Anyone curious about T2B – whether you're considering going Pro, already a member, or just want to learn more. The real talk You...
21 days ago • 1 min read
Hi! The photo album from the Biopharma Comms Forum is ready to browse. Scroll through the gallery Thanks to Joe Sardone and Jygantic for capturing the day so well. Feel free to share any of the photos—they're for all of us. A picture tells 1,000 words (and we have 300 pictures!), but don't worry. I'll keep this short. About a tenth of our community was in Boston in person, which tells me something important. While these gatherings create real energy and connection, they're one piece of a...
22 days ago • 1 min read
Hi! In last week's Comm Convo, we set out to answer the fundamental question, How do we move beyond delivering messages to creating genuine connection across every kind of border? Elizabeth Baxter (Mayo Clinic), Amri Johnson (Inclusion Wins), and Catherine Priestley (formerly AstraZeneca) brought us deep into the realities of global science communication—the moments when perfect translations fail, when assumptions crumble, and when curiosity becomes our most valuable currency. Here are our...
27 days ago • 1 min read
Hi! Enrollment for T2B's Peer-Learning Practicum (PLP) is now OPEN! I created the PLP because I wanted to provide a space where real conversations could continue and meaningful relationships could form. While we considered traditional mentoring, I've learned from experience that there's often a mentor shortage, and many mid-stage professionals feel caught in between—too senior to be mentees, not experienced enough to be mentors. The truth is, we all have something to learn from each other....
29 days ago • 2 min read
