Hi! As communicators, feedback is at the heart of everything we do. That includes providing counsel to leadership when the stakes are high, mentoring junior colleagues, guiding partners within our organizations, and being open to input from fellow team members. How to give and receive that feedback in ways that strengthen trust and build influence is the topic of our September Comm Convo, Feedback, Feedforward, and Everything in Between. We’re especially looking forward to the conversation...
5 days ago • 1 min read
Hi! As a member of T2B, we’re all part of a pretty amazing built-in network of biopharma communicators. Our Q3 Leadership Lab Masterclass offers a chance to take a step back and think strategically about how we can show up, build trust, and grow our professional relationships – as part of T2B and beyond. This Wednesday, Monique Kelley, Associate Professor of Strategic Communication at Boston University and CEO of Monique Kelley Consulting, will share the mindset and strategies for how she has...
7 days ago • 1 min read
Hi! Biopharma communications is a big job, and our function covers everything from investor relations and media strategy to culture, digital, patient advocacy, and beyond. At T2B we strive to be a champion of the role, and our Roundtables are how we learn from the community what’s keeping you up at night, and how we can best support everyone. With summer behind us and a busy fall on the horizon, we wanted to take a moment to point you towards our newest Roundtable resources: Media Minds’...
12 days ago • 1 min read
Hi! When we set out to design the agenda for the upcoming T2B Virtual Forum, The Ripple Effect, our goal was to open conversations about how communicators can influence outcomes in highly politicized, rapidly-changing, and high-stakes environments like the one we are currently living in. So, the next two speakers we’re unveiling have deep experience doing just that. We’ll start the day with Angela Vasquez-Giroux, Vice President of Communications at Planned Parenthood Federation of America and...
12 days ago • 1 min read
T2B Monthly | August 2025 New meetups, countdown to T2B Virtual Forum, recaps of August convos, and more! I always think August is going to be a quiet month, but between coast-to-coast meetups, a brand-new masterclass, prep for September’s forum, and some memorable conversations over the past few weeks, this newsletter is packed! We have a few “firsts," too: Our first Philly meetup, our first D.C. meetup, and a first look at how September’s Ripple Effect Forum is shaping up. And of course,...
17 days ago • 7 min read
Hi! Our August Comm Convo was a wide-ranging discussion about how comms teams can effectively operate in the life science ecosystem. Replay available here. Here are our top 10 takeaways for gaining and maintaining influence no matter the type, size, or shape of your organization: 1. Accept trade-offs in structure. Both centralized and decentralized models have strengths and weaknesses—focus on adaptability and network reach, rather than defending one model. 2. Prove advisory value. Instead of...
18 days ago • 1 min read
Hi! Our recent seminar with Fullintel (a T2B Pro Perks partner) dug into a question we’re all facing right now: What happens when algorithms, not editors, determine what audiences see? Although AI may be changing the rules around best practices, it’s also giving us new ways to get our stories out there and make them stick. Here are 10 highlights from our discussion: 1. AI is everywhere in life sciences. Professionals in our field use AI at nearly 4x the rate of other industries (31% vs. 8%),...
19 days ago • 1 min read
Hi! As communicators we spend our time crafting stories for executives and putting others in the spotlight. So, it’s easy to forget that we are also a brand, with unique voices and expertise that we bring to the organizations and clients (and of course, ultimately, the patients) we serve. Our Q3 Leadership Lab Masterclass is your reminder to set some time aside to think about your own network – how to build it and how to lean on it. Because the best time to do both of these things is before...
20 days ago • 1 min read
Hi! A quick reminder for T2B members interested in driving the conversation around the use of artificial intelligence in biopharma communications: Applications for our inaugural AI Roundtable close at midnight. This member-driven group, led by Delphine Caraguel Director of Marketing Communications at MaxCyte, will: Explore how AI can be practically and responsibly applied in biopharma communications Share real-world applications of AI for content, data, and workflows Address ethical...
21 days ago • 1 min read