Hi!

That's a wrap on Day 1 of our Virtual Biopharma Comms Forum, and now looking forward to Day 2 tomorrow!

We covered a lot of ground today focused on the theme Owning the Outcome, but across three very different conversations, we looked for the common threads:

>> Start with the outcome before choosing the activity. We kept hearing versions of the same question: What are we actually trying to change? That could mean the business problem a comms strategy needs to help solve, the stakeholder response a CEO needs to anticipate, or the value an AI workflow needs to create before we decide how sophisticated it should be. Owning the outcome starts further upstream than the communications deliverable.

>> Make judgment the value you bring. We talked about the value communications partners can bring as strong “people readers” and willing sparring partners, seeing how a decision may land with patients, employees, investors, the board, and other stakeholders. Trusted communicators help leaders understand both what the C-suite wants to hear and what they need to hear. And as AI takes on more research, synthesis, and execution, that judgment becomes even more important (echoing what we heard at our Boston forum back in June).

>> Get more selective, not simply more sophisticated. More data, more access, more coverage, and more AI capability can all sound like progress. But knowing which metrics leadership can apply in real life, which stakeholders matter most to the decision, when communications truly needs to be in the room, and where AI should -- or shouldn’t -- have latitude is where we can uniquely contribute. Sometimes owning the outcome means doing less, more deliberately.

Agentic workflow slides now available

Skye King packed a lot into her Day 1 workshop, so we’ve posted both her slides and the full replay. Her framework for scoping an agentic AI workflow starts well before choosing a tool: identify the outcome worth improving, map how the work happens today, decide what AI should (and shouldn't!) do, pressure-test readiness and value, and then determine the right next step.

I’d recommend starting with the slides. They’re designed almost like a workbook and are probably the easiest way to revisit the framework at your own pace. The replay is available if you want the additional context behind each step.

​View Skye's slides here (must be logged into your T2B Pro account).

Tomorrow: DAY 2 | Wednesday, October 7th | 2-4 p.m. ET

🕑 2 p.m. ET - Welcome + Day 2 Opening Remarks

🕑 2:10 p.m. ET - Panel: The New Boundaries of Corporate Affairs
​How the corporate affairs remit is evolving, and what that means for communicators working across increasingly interconnected disciplines, with:

• Megan Humphreys, Evommune
• Eric McKeeby, insitro
• Bernadette Murdoch, CSL
• Josh Deutchman, Wells Fargo (moderator)

🕒 3 p.m. ET - Case Study: How I Led Comms for a Record-Breaking Biotech IPO as a Fractional Leader
​How a fractional communications leader built the strategy, infrastructure, and internal alignment needed to support an IPO, presented by:

• Jessica Freifeld, JLF Strategy & Communications / Parabilis

🕞 3:30 p.m. ET - Case Study: Leading Communications Through Constant Flux With Agility, Influence, and Trust
​An inside look at leading comms when priorities shift quickly, expectations evolve, and the path forward isn't necessarily clear, presented by:

• Kim Fox, Legend Biotech

​REGISTER FOR DAY 2​

T2B Pro and Student members can attend free as part of their membership. T2B Basic members can register for $275.

See you back on Zoom tomorrow!

Lynnea