Hi! Our Comm Convo today will look at how generational dynamics (from Gen Z to Boomers) influence the way we communicate, collaborate, and build trust across the industry -- both among external stakeholders and on our own teams. Comm Convo: Reaching and Valuing Every Generation 📅 (Today) Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT Free for T2B Pro and Student members / $40 for Basic members >> Register here We’ll explore how to: Approach audience segmentation when...
4 days ago • 1 min read
Hi! Burnout is often discussed as an issue for individuals to manage. But during our April Comm Convo, Beyond Self-Care to Structural Change, the discussion focused on the systems, expectations, and leadership habits that shape how sustainable our jobs are. Our speakers Arran Attridge (Attridge Communications), Nikki Little (Franco), Amanda Guisbond (Iambic), and Barbara Palmer (Broad Perspectives Consulting) discussed how burnout develops inside comms teams, why urgency drives our...
5 days ago • 2 min read
Hi! A quick reminder that T2B’s inaugural AI in Biopharma Communications Survey closes tonight. Take the survey We’re exploring how communicators are using AI in practice, what tools and governance structures are in place, where friction remains, and how the role itself may be changing. The goal is to create a benchmark our profession can actually use in conversations about policy, training, resourcing, and the future of the function. Thank you to everyone who has already taken the time to...
6 days ago • 1 min read
Hi and happy Friday! First, I want to flag that this is not one of those surveys where you can watch from afar and see what everyone else says. Yes, we have about 1,600(!) members in the T2B community, but we are calling on each of you to set aside 10 minutes to share your individual experience, hopes, fears, challenges, and expectations around AI in our profession. If we want this inaugural AI in Biopharma Communications Survey to be meaningful and instructive, we need as much data as...
9 days ago • 1 min read
Hi! A quick reminder that our inaugural Digital & Social Media Roundtable event is happening tomorrow: How Influencers, Social, and Forums Are Shaping AI Search Results 📅 Friday, May 15th ⏰ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. >> Register here As AI transforms search from lists of links into synthesized answers, the signals shaping visibility are shifting fast. Tomorrow’s discussion, led by roundtable members Juliana DiBona (Ogilvy...
10 days ago • 1 min read
Hi! We’ve got a full stretch of in-person gatherings coming up over the next several weeks. And if you’re in the NY/NJ area, our next meetup is happening tomorrow evening. Between ASCO, BIO, Boston, and San Francisco, we’re looking forward to reconnecting with many of you in person this quarter for a mix of networking, conversation, and community. Here’s what’s coming up: T2Bmeet @ NY/NJ | Thursday, May 14th | 5-7 p.m. ET Little More, Tribeca - NYC Our Q2 NY/NJ meetup is set for the cocktail...
11 days ago • 2 min read
Hi! Biopharma communicators are working across an extraordinarily generationally diverse environment, both in terms of who we communicate to and who's on our teams. We know all too well that a message that resonates with one audience can completely miss the mark with another, especially when generational differences shape how people consume information, build trust, and make decisions. Our May Comm Convo will explore how communicators can better navigate these dynamics -- externally with...
12 days ago • 1 min read
Hi! A quick reminder that our Q2 Culture Connect Roundtable panel is tomorrow, and we're diving into: Who owns culture? 📅 Tuesday, May 12th @ 12-1 p.m. ET/ 9-10 a.m. PT / 4-5 p.m. GMT The conversation builds on the companion resource authored by Culture Connect Roundtable member Ann Mellinger, which explores a practical responsibility model across HR, leadership, and internal communications, including who designs, activates, and reinforces culture inside organizations. > Event details and...
13 days ago • 1 min read
Hi! The AI conversation in our profession often focuses on tools and LLMs, which ones are best for each task, and how they’re evolving. But we suspect there's a gap in support and guidance around using AI in our highly regulated industry. That gap is part of what we’re trying to better understand through T2B’s AI in Biopharma Communications Survey. We’re interested in understanding not just what tools you're using, but also: What kind of training you have access to Where you feel...
16 days ago • 1 min read