Hi! Communicators often joke that we're unpaid therapists. Why? Because much of our work involves helping people navigate competing priorities, resistance to change, unclear objectives, and difficult conversations. Our job goes way, way beyond helping people communicate; we help people think through -- often serving as a guide through -- complex situations. Bringing that coaching mindset into our everyday communications work is the topic of our Q3 masterclass. The Coaching Mindset for...
5 days ago • 1 min read
Hi! Enrollment closes tonight (July 20th) for the next cycle of T2B's Peer-Learning Practicum (PLP). If you've been meaning to join, this is your last chance before enrollment closes. The program will not reopen again until January 2027. If you're a T2B Pro or Student member, you can still enroll by completing this short form to be placed in a cohort: 👉 Enroll here Note: If you're currently a T2B Basic member, you'll need to upgrade to Pro before registering. All Pro and Student members are...
5 days ago • 1 min read
Hi! Last week, we highlighted just how integrated AI has become in everyday biopharma work. But the second finding in our inaugural AI in Biopharma Communications survey raises a bigger question: What happens when individual communicators adopt AI faster than their organizations? Today we explore the contrast between the recent surge in individual AI use and the lag in mature governance, standardized workflows, and formal support at most organizations. Individual adoption is outpacing...
9 days ago • 1 min read
Hi! At our June Comm Convo, Fluent in Finance, Science, and Strategy, we looked at what it takes to build enough command of science, finance, and business strategy to give counsel that holds up with internal business partners (if you're in-house) or with our clients (if you're at an agency or an outside advisor). Fluency is decidedly what earns us the standing to ask sharper questions, push back on messaging that requires broader alignment first, and get close to decisions before being asked...
9 days ago • 2 min read
Hi! In T2B's AI in Biopharma Communications Survey, managing agentic AI workflows ranked as the top AI capability communicators want to develop next. That finding is the starting point for our next AI Roundtable session. Many comms teams are already using AI to draft content, summarize documents, and accelerate research. The next evolution is agentic AI — systems that can coordinate multi-step workflows while people provide direction, judgment, and accountability. Leading this workshop-style...
12 days ago • 1 min read
Hi! Biopharma audiences now encounter information through a much wider mix of voices and platforms: corporate channels and traditional media, along with scientists building their own followings, independent experts, niche newsletters, podcasts, and creator-led platforms. And audiences do not trust all of those voices equally. The 2026 Edelman Trust Barometer shows medical scientists and experts at 68% trust in the U.S., compared with 27% for healthcare CEOs and 28% for journalists. For...
13 days ago • 1 min read
Hi, and Happy Friday! At our Q2 masterclass, Thriving Beyond Limits: Fear Less and Flow More, leadership coach Ashley Paré challenged us to rethink assumptions that shape how we show up at work, navigate change, and advocate for ourselves. The session explored everything from confidence and self-worth to managing difficult conversations and communicating value inside organizations. If you weren't able to join us live, T2B Pro and Student members can watch the replay and flip through her...
16 days ago • 1 min read
Hi! Even for those who don't have government affairs as part of our formal remit, we've all been urgently confronted with the convergence of policy/politics/regulation and public trust in our industry. That's why we've launched T2B's inaugural T2B Government & Public Affairs Roundtable, our eighth(!) member-driven roundtable designed to tap into the deep, discipline-specific expertise across our community. Our roundtables bring together communicators with hands-on experience in areas from...
18 days ago • 1 min read
Hi! Over the next several weeks, we'll be digging into the five key findings from the inaugural AI in Biopharma Communications Survey: ➊ AI is already part of core biopharma comms work ← This week's focus ○ Individuals are moving faster than organizations ○ Access, governance, and trust are uneven ○ The appetite is there, but support is thin ○ The next phase is professional evolution A quick acceleration! Among the 117 biopharma communicators who participated in the survey, nearly all said...
18 days ago • 1 min read