Hi! A quick reminder that T2B’s inaugural AI in Biopharma Communications Survey closes tonight. Take the survey We’re exploring how communicators are using AI in practice, what tools and governance structures are in place, where friction remains, and how the role itself may be changing. The goal is to create a benchmark our profession can actually use in conversations about policy, training, resourcing, and the future of the function. Thank you to everyone who has already taken the time to...
2 days ago • 1 min read
Hi and happy Friday! First, I want to flag that this is not one of those surveys where you can watch from afar and see what everyone else says. Yes, we have about 1,600(!) members in the T2B community, but we are calling on each of you to set aside 10 minutes to share your individual experience, hopes, fears, challenges, and expectations around AI in our profession. If we want this inaugural AI in Biopharma Communications Survey to be meaningful and instructive, we need as much data as...
5 days ago • 1 min read
Hi! A quick reminder that our inaugural Digital & Social Media Roundtable event is happening tomorrow: How Influencers, Social, and Forums Are Shaping AI Search Results 📅 Friday, May 15th ⏰ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. >> Register here As AI transforms search from lists of links into synthesized answers, the signals shaping visibility are shifting fast. Tomorrow’s discussion, led by roundtable members Juliana DiBona (Ogilvy...
6 days ago • 1 min read
Hi! We’ve got a full stretch of in-person gatherings coming up over the next several weeks. And if you’re in the NY/NJ area, our next meetup is happening tomorrow evening. Between ASCO, BIO, Boston, and San Francisco, we’re looking forward to reconnecting with many of you in person this quarter for a mix of networking, conversation, and community. Here’s what’s coming up: T2Bmeet @ NY/NJ | Thursday, May 14th | 5-7 p.m. ET Little More, Tribeca - NYC Our Q2 NY/NJ meetup is set for the cocktail...
7 days ago • 2 min read
Hi! Biopharma communicators are working across an extraordinarily generationally diverse environment, both in terms of who we communicate to and who's on our teams. We know all too well that a message that resonates with one audience can completely miss the mark with another, especially when generational differences shape how people consume information, build trust, and make decisions. Our May Comm Convo will explore how communicators can better navigate these dynamics -- externally with...
8 days ago • 1 min read
Hi! A quick reminder that our Q2 Culture Connect Roundtable panel is tomorrow, and we're diving into: Who owns culture? 📅 Tuesday, May 12th @ 12-1 p.m. ET/ 9-10 a.m. PT / 4-5 p.m. GMT The conversation builds on the companion resource authored by Culture Connect Roundtable member Ann Mellinger, which explores a practical responsibility model across HR, leadership, and internal communications, including who designs, activates, and reinforces culture inside organizations. > Event details and...
9 days ago • 1 min read
Hi! The AI conversation in our profession often focuses on tools and LLMs, which ones are best for each task, and how they’re evolving. But we suspect there's a gap in support and guidance around using AI in our highly regulated industry. That gap is part of what we’re trying to better understand through T2B’s AI in Biopharma Communications Survey. We’re interested in understanding not just what tools you're using, but also: What kind of training you have access to Where you feel...
12 days ago • 1 min read
Hi! Our 2nd Annual Biopharma Comms Forum is weeks away, and today we’re spotlighting a few of the leaders speaking as part of this year’s program. One of the conversations we are most looking forward to is the "High Expectations, Finite Capacity" panel. This session is, quite simply, based on the mandate we all know too well: do more with less. We're all doing a lot more -- supporting executive visibility, navigating AI disruption, responding faster, managing more channels, and contributing...
13 days ago • 1 min read
Hi! From reaching for ChatGPT as a go-to, to using Gemini's AI summaries, how people use search for information online has changed dramatically over the last year. As large language models increasingly shape how people discover information, the sources influencing those answers are shifting too. You may have heard that platforms like Reddit, TikTok, YouTube, LinkedIn, and niche online communities are playing a much bigger role in what AI surfaces. Our first Digital & Social Media Roundtable...
14 days ago • 1 min read