T2B Monthly | March 2026 Hi! The work feels especially layered right now, and so do the conversations happening across T2B. This month’s newsletter pulls together a few of the areas where communicators are being asked to bring judgment, steadiness, and stronger partnership. And if you’re in Boston or NY/NJ, I hope to see you at our rescheduled mixers tonight and tomorrow! Details below. Today's email is 2,017 words, a 7-minute read. In This Edition 🗓️ T2B programming snapshot 🎥 ICYMI: Recent...
3 days ago • 8 min read
Hi! Regardless if you’re a solopreneur, agency founder or leader, or in-house practitioner, knowing the business of the business is table stakes for us communicators. Powerhouse Andrea Johnston will join us to share lessons from her 30+ years of experience spanning corporate, agency, and entrepreneurship. As many of you know, Andrea built Pure Communications, growing it from a one-woman firm in 2004 into a leading biotech and pharma marketing partner before its acquisition by W2O Group (now...
4 days ago • 1 min read
Hi! While our field has its own regulatory, scientific, and stakeholder complexities, many of the judgment calls we face around trust, executive counsel, reputation, and change aren’t unique to biotech. Communicators in other highly scrutinized sectors often navigate similar pressures, often with lessons that translate in useful ways. Tomorrow’s Comm Convo brings together communications leaders who have worked both inside and outside of biopharma. They’ll share how working in other industries...
9 days ago • 1 min read
Hi, and Happy Friday! At our Q1 IR Roundtable event, How ESG Drives Trust Among Investors and Patients Alike, our guest speakers dug into ESG with a biopharma lens, exploring how we can approach ESG in a way that strengthens credibility. ESG is most effective when it helps stakeholders understand how a company manages risk and makes decisions, rather than being positioned as a separate corporate responsibility exercise. If you weren’t able to join us live, T2B Pro and Student members can...
14 days ago • 2 min read
Hi! At our very first Patient Advocacy & Engagement Roundtable discussion, Patient Stories Without a Fixed Address, the conversation with leaders from Astellas, Bayer, and Atrium Therapeutics focused on what patient centricity looks like when it is treated as a strategic business priority. A consistent theme emerged: Organizations that build strong patient relationships tend to do so by embedding patient perspectives early, operationalizing what they hear, and protecting the integrity of the...
17 days ago • 1 min read
Hi! Applications for the T2B Students & Recent Grads Roundtable are now open and will close March 30th. This group brings together students and recent graduates interested in building careers in biopharma communications. Participants will help shape programming for their peers while building practical skills, expanding their networks, and gaining real exposure to senior leaders across the industry. We have five seats available for this year's roundtable. Apply here A few things to know: Led...
18 days ago • 1 min read
Hi, and Happy Friday! At our Q1 AI Roundtable webinar, Beyond ChatGPT: The AI Toolkit Every Communicator Needs in 2026, we got into the nitty-gritty of integrating AI into comms workflows. The discussion spanned research, drafting, stakeholder intelligence, and content production. T2B Pro members can click here to watch the replay and browse a comprehensive list of the resources shared. Top 10 Takeaways Recognize that AI can start to lead you. Front-loading context and expertise keeps you in...
21 days ago • 1 min read
Hi! A reminder that tomorrow (Friday the 13th!) at noon ET / 9 a.m. PT / 4 p.m. GMT we’re continuing our T2B IR Roundtable programming with a session on Environmental, Social, and Governance (ESG) strategies: Beyond the Checkbox: How ESG Drives Trust Among Investors and Patients Alike We’ll explore practical insights and considerations for biopharma companies at every stage of their ESG journey: How to right-size your ESG program and communications based on company stage and resources Ways to...
22 days ago • 1 min read
Hi! After the snow forced us to postpone our Boston and NY/NJ T2Bmeets earlier this quarter, we’re glad to have them back on the calendar. Following our networking mixer at JPM to start the year, we’re now looking ahead to three in-person T2Bmeets across the country — in Boston (March 31st), New Jersey (April 1st), and San Diego (April 23rd). These meetups combine panel discussion and informal networking, depending on the city. If you’re local (or traveling), we hope you’ll join us for a...
24 days ago • 2 min read