Tomorrow: Rethinking the Press release for AI, Search... and Humans, Too!
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Hi! A quick reminder that our next Digital & Social Media Roundtable event is tomorrow, and we’re getting very practical about what the next generation of the press release should look like. We'll get into the choices communicators are making around the release itself and the broader package of content that surrounds it, including:
Speakers joining us tomorrow:💬 Tom Baker, Co-Founder, Reportable, bringing a comms and publishing perspective on rethinking the format itself, along with many years of experience in IR/corp comms in our industry 💬 Jennifer Saragosa, Customer Success Account Manager, Business Wire, bringing a view across companies on distribution, audience behavior, multimedia, and how releases are evolving in practice 💬 Eli Schwartz, Author, Product-Led SEO, bringing the SEO/GEO lens on how search engines and LLMs find, interpret, and establish authority 💬 Alex Nicholson, Senior Director, Digital Strategy, AstraZeneca and Alexion + T2B Digital & Social Media Roundtable chair, moderating and grounding the conversation in the realities of biopharma digital strategy Press Releases Are Back:📅 Tomorrow, Tuesday, October 20th @ 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST The press release may be one of our most familiar communications tools, but the ecosystem around it has changed considerably. Tomorrow’s conversation is about adapting it without losing the clarity, credibility, and usefulness that made it valuable in the first place. Hope to see you there! Lynnea |
T2B Monthly
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