Announcing Our Q1 Masterclass: The Business of the Business
|
Hi! As an entrepreneur, I often think about "the business of the business." But in a broader sense, we communicators are expected to be commercial thinkers, financial translators, growth partners, and strategic counselors. So our first masterclass of the year starts there. The Business of the Business MasterclassBuilding Communications Practices That Scale​ I’m thrilled to welcome Andrea Johnston for our Q1 Masterclass. Many of you may know (or know of) Andrea as the founder of Pure Communications. She grew it into a leading integrated partner to biotech and pharma companies, led its acquisition by Mountaingate Capital and W2O, and went on to serve as Group President at Real Chemistry, overseeing $150M in revenue and a 600-person team. This conversation is about what she learned along the way. What we’ll dig into
We don’t always get formal training in this. This is a chance to sharpen our commercial lens, whether you’re running an agency, leading a function in-house, consulting independently, or advising cross-functional teams. Lynnea |
T2B Monthly
Hi! A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event. This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time. Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes...
Hi, Our Q1 masterclass explored what it means for biopharma communicators to show up fully as strategic partners, focusing on how we understand the business, structure our work, and make our impact more visible. Andrea Johnston led the session, bringing a builder’s perspective shaped by 30+ years across corporate, agency, and entrepreneurship (including one of the OG firms in our industry, Pure Communications). Here are 10 takeaways that stood out: Understand the economics of your clients' or...
Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...