Announcing Our Q1 Masterclass: The Business of the Business
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Hi! As an entrepreneur, I often think about "the business of the business." But in a broader sense, we communicators are expected to be commercial thinkers, financial translators, growth partners, and strategic counselors. So our first masterclass of the year starts there. The Business of the Business MasterclassBuilding Communications Practices That Scale​ I’m thrilled to welcome Andrea Johnston for our Q1 Masterclass. Many of you may know (or know of) Andrea as the founder of Pure Communications. She grew it into a leading integrated partner to biotech and pharma companies, led its acquisition by Mountaingate Capital and W2O, and went on to serve as Group President at Real Chemistry, overseeing $150M in revenue and a 600-person team. This conversation is about what she learned along the way. What we’ll dig into
We don’t always get formal training in this. This is a chance to sharpen our commercial lens, whether you’re running an agency, leading a function in-house, consulting independently, or advising cross-functional teams. Lynnea |
T2B Monthly
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