Hi! As journalists prepare for HLTH—where they'll face hundreds, if not thousands of pitches, according to Healthcare IT Today's John Lynn—we asked three seasoned reporters how they decide what actually breaks through the noise. Our panel with Arundhati Parmar (MedCity News), John, and Lydia Ramsey Pflanzer (Endpoints) focused on the conference ahead, but their insights apply whether you're pitching reporters at a major event or from your desk on a random Tuesday. Our top 10 takeaways: 1....

Hi! Many people are surprised to learn I'm an introvert at heart. While I genuinely love connecting with all of you, I need that quiet time to recharge. Michelle and I complement each other perfectly in that way; her extrovert energy balances my nature, and it's taught me so much about the value of different approaches to leadership and presence. T2B's final masterclass of the year feels like the perfect way to close out 2024: a session that invites us to appreciate ourselves and each other...

Hi! While some of us formally oversee IR (e.g. it's part of our titles), many of us find ourselves liaising with IR colleagues or doing IR-adjacent work in our day-to-day. During our IR Roundtable's very first event since forming earlier this year, we’ll hear from senior IR leaders from companies of various sizes — from clinical-stage biotechs to global market leaders — and how communications and IR evolve together as companies grow. One Size Doesn’t Fit All: IR Across Market Caps 🗓️ Tuesday,...