Hi! A quick reminder for T2B members interested in driving the conversation around the use of artificial intelligence in biopharma communications: Applications for our inaugural AI Roundtable close at midnight. This member-driven group, led by Delphine Caraguel Director of Marketing Communications at MaxCyte, will:
Who should apply?Applications are open to all T2B Pro members with hands-on experience using AI in life science communications. Membership doesn’t guarantee one of the five roundtable spots, but if selected, you’ll contribute 3-5 hours monthly to help design quarterly events and ongoing content for our community. This includes participating in regular planning meetings and collaborating with fellow volunteers. How to applyWe are accepting applications through midnight PT:
AI is one of the most exciting – and complex – tools shaping our industry and I look forward to joining what I expect will be a series of fascinating conversations on this topic! Lynnea P.S. - Not yet a T2B Pro member? You can upgrade here to be eligible to apply for the AI Roundtable: |
T2B Monthly | August 2025 New meetups, countdown to T2B Virtual Forum, recaps of August convos, and more! I always think August is going to be a quiet month, but between coast-to-coast meetups, a brand-new masterclass, prep for September’s forum, and some memorable conversations over the past few weeks, this newsletter is packed! We have a few “firsts," too: Our first Philly meetup, our first D.C. meetup, and a first look at how September’s Ripple Effect Forum is shaping up. And of course,...
Hi! Our August Comm Convo was a wide-ranging discussion about how comms teams can effectively operate in the life science ecosystem. Replay available here. Here are our top 10 takeaways for gaining and maintaining influence no matter the type, size, or shape of your organization: 1. Accept trade-offs in structure. Both centralized and decentralized models have strengths and weaknesses—focus on adaptability and network reach, rather than defending one model. 2. Prove advisory value. Instead of...
Hi! Our recent seminar with Fullintel (a T2B Pro Perks partner) dug into a question we’re all facing right now: What happens when algorithms, not editors, determine what audiences see? Although AI may be changing the rules around best practices, it’s also giving us new ways to get our stories out there and make them stick. Here are 10 highlights from our discussion: 1. AI is everywhere in life sciences. Professionals in our field use AI at nearly 4x the rate of other industries (31% vs. 8%),...