Next Comm Convo Announced: Navigating Misinformation
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Hi! Misinformation has become part of the backdrop of comms work, often surfacing in ways that don’t have a clear owner, a clean definition, or an obvious playbook. This is especially true in our industry, where information moves quickly, context gets lost, and trust is uneven across audiences. Biopharma communicators are navigating fragmented information ecosystems, rising skepticism, and new dynamics driven by social media and AI-accelerated content. The challenge isn’t always about correcting something that’s false. More often, it’s about exercising judgment, and deciding when engagement helps, when it risks making things worse, and when restraint is the more responsible move. That decision — when, how, and whether to engage — is the focus of our next Comm Convo. Our next Comm Convo: Fighting Misinformation Without Amplifying It📅 February 19th @ noon-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. GMT T2B Pro & Student members (FREE): Log in to your account and access your promo code here. T2B Basic members ($40): RSVP here. Featured speakers:💬 Holly Campbell, Senior Director & Head of Corporate Communications, Foundation Medicine 💬 Megan Freeland, Founder & Chief Health Literacy Champion, StockRose Creative, LLC 💬 Daniel Nardin, Executive Director & Founder, Amazônia Vox Together, they’ll help us step back from tactical reactions and dig into how modern biopharma communicators exercise judgment, advise leaders, and build trust in an increasingly complex information environment. Lynnea P.S. - As always, this conversation builds on themes we’ve explored in past Comm Convos. Pro members, find replays and key takeaways in your T2B Dashboard, here! |
T2B Monthly
Hi! Tomorrow we’ll be hosting the first T2B Comm Convo of 2026, focused on the state of the FDA one year into the current administration. While this topic may seem very specific, our speaker prep call reiterated that what’s happening at the FDA and adjacent government agencies right now, of course, goes well beyond this being a regulatory or government affairs issue... because it's also shaping how our decisions as communicators get framed, how risk is managed, and how we advise leadership....
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