Hi!

Sometimes being successful as a communicator means … nothing actually happens. An emerging issue never becomes a crisis, a major organizational change unfolds without confusion, or a potentially problematic decision is reconsidered before it creates reputational risk.

Our upcoming November Comm Convo will be a discussion about recognizing and articulating a part of our profession's value that often goes unnoticed – precisely because we've done our jobs well.

We’ll address the challenge that often results from quiet communications successes: How do we demonstrate the value of problems that never materialized due to our hard work?

November Comm Convo: When Communications Success Looks Like Nothing Happened

📅 Thursday, November 19th @ 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. GMT

Free for T2B Pro and Student members / $40 for Basic members

​Register here.

Featured speakers

We're bringing together four distinct perspectives on this challenge, spanning academic research, AI and technology, real-world crisis measurement, and in-house communications leadership:

• Dr. Lightning Czabovsky, Director, IPR Measurement Commission, UNC-Chapel Hill – Academic research on what communications measurement can credibly demonstrate.
• Aaron Kwittken, Global Head of AI and Innovation, FGS Global – AI and communications technology, including his experience founding the predictive AI platform PRophet.
• Angela Dwyer, VP of Insights, Fullintel – Research quantifying the media, reputational, and financial impact of crises to estimate the value of those prevented.
• Aron Feingold (Moderator), VP, Investor Relations and Corporate Communications, Zentalis Pharmaceuticals – In-house corporate communications and IR expertise, translating these perspectives into practical applications for business leaders.

Together, we'll dig into the nuances of measuring preventive impact, from defining success before a high-stakes situation unfolds to establishing credible baselines, documenting how communications influenced decisions, and recognizing the contributions of cross-functional partners.

We'll also confront the limits of measurement itself, considering how we can make a credible case for the value of what didn't happen, when we can never know for certain what would have happened otherwise.

Hope to see you there!

Lynnea