đź“Ł Q3 Masterclass Announced: Networking Redefined With Monique Kelley
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Hi! As communicators we spend our time crafting stories for executives and putting others in the spotlight. So, it’s easy to forget that we are also a brand, with unique voices and expertise that we bring to the organizations and clients (and of course, ultimately, the patients) we serve. Our Q3 Leadership Lab Masterclass is your reminder to set some time aside to think about your own network – how to build it and how to lean on it. Because the best time to do both of these things is before you need it. Networking Redefined: Lead With the Value You Can Contribute📅 Wednesday, September 10, 2025 @ 12–1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST 💻 Free and exclusive for T2B Pro & Student Members only ➡️ RSVP here​ In this interactive virtual workshop, Monique Kelley, Associate Professor of Strategic Communication at Boston University and CEO of Monique Kelley Consulting, will share how she’s built her own thriving consulting practice by leaning on her relationships, bringing in new business through a strong referral network, and building her own brand by authentic storytelling. What We’ll Cover:
Whether you love networking, dread it, or just want to approach it more strategically, this session will give you new tools and confidence to build and show up for your network. I can’t think of a better way to have a conversation about building a strong network than with the T2B community. Michelle and I are looking forward to learning from Monique alongside all of you! Lynnea P.S. - Our quarterly masterclasses are under the T2B Leadership Lab umbrella as part of our quest to provide lifelong learning opportunities for our members. Secure your space by going Pro today!​ ​ ​ ​ |
T2B Monthly
T2B Monthly | August 2025 New meetups, countdown to T2B Virtual Forum, recaps of August convos, and more! I always think August is going to be a quiet month, but between coast-to-coast meetups, a brand-new masterclass, prep for September’s forum, and some memorable conversations over the past few weeks, this newsletter is packed! We have a few “firsts," too: Our first Philly meetup, our first D.C. meetup, and a first look at how September’s Ripple Effect Forum is shaping up. And of course,...
Hi! Our August Comm Convo was a wide-ranging discussion about how comms teams can effectively operate in the life science ecosystem. Replay available here. Here are our top 10 takeaways for gaining and maintaining influence no matter the type, size, or shape of your organization: 1. Accept trade-offs in structure. Both centralized and decentralized models have strengths and weaknesses—focus on adaptability and network reach, rather than defending one model. 2. Prove advisory value. Instead of...
Hi! Our recent seminar with Fullintel (a T2B Pro Perks partner) dug into a question we’re all facing right now: What happens when algorithms, not editors, determine what audiences see? Although AI may be changing the rules around best practices, it’s also giving us new ways to get our stories out there and make them stick. Here are 10 highlights from our discussion: 1. AI is everywhere in life sciences. Professionals in our field use AI at nearly 4x the rate of other industries (31% vs. 8%),...