T2B Masterclass Tomorrow: The Business of the Business
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Hi! Regardless if you’re a solopreneur, agency founder or leader, or in-house practitioner, knowing the business of the business is table stakes for us communicators. Powerhouse Andrea Johnston will join us to share lessons from her 30+ years of experience spanning corporate, agency, and entrepreneurship. As many of you know, Andrea built Pure Communications, growing it from a one-woman firm in 2004 into a leading biotech and pharma marketing partner before its acquisition by W2O Group (now Real Chemistry), where she went on to help lead a $150M business and a 600-person team. Andrea will bring that perspective to our first quarterly masterclass of the year, focused on creating value, being in service to clients (both internal and external), and achieving financial sustainability. Q1 2026 Masterclass – The Business of the Business: Building Communications Practices That Scale🗓️ Tuesday, March 31st 🕛 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Register here (exclusive to T2B Pro and Student members) Hope to see you there tomorrow! Lynnea P.S. - Like our member-led roundtable programming, our quarterly professional development masterclasses are free and exclusive to T2B Pro and Student members. If you’re a Basic member, you can catch tomorrow’s masterclass with Andrea by upgrading here. |
T2B Monthly
Hi! A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event. This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time. Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes...
Hi, Our Q1 masterclass explored what it means for biopharma communicators to show up fully as strategic partners, focusing on how we understand the business, structure our work, and make our impact more visible. Andrea Johnston led the session, bringing a builder’s perspective shaped by 30+ years across corporate, agency, and entrepreneurship (including one of the OG firms in our industry, Pure Communications). Here are 10 takeaways that stood out: Understand the economics of your clients' or...
Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...