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T2B Monthly

Today's Comm Convo Focused on Reaching Every Generation

Published 4 days ago • 1 min read

Hi!

Our Comm Convo today will look at how generational dynamics (from Gen Z to Boomers) influence the way we communicate, collaborate, and build trust across the industry -- both among external stakeholders and on our own teams.

Comm Convo: Reaching and Valuing Every Generation

📅 (Today) Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT

Free for T2B Pro and Student members / $40 for Basic members

>> Register here​

We’ll explore how to:

  • Approach audience segmentation when stakeholders across generations trust different sources and consume information in very different ways
  • Build stronger, more age-inclusive team cultures across corporate affairs functions
  • Navigate assumptions around experience, authority, and digital fluency within organizations
  • Communicate more effectively across generational differences in both external campaigns and internal collaboration

Today's speakers:

  • Kelley Dougherty, SVP, Global Head of Corporate Affairs, Teva Pharmaceuticals (Moderator)
  • Mike Kuczkowski, Founder and CEO, Orangefiery
  • Kyndel McKnight, Corporate Affairs Development Program, AbbVie
  • Catherine Woodwell, Associate Director, Corporate Communications, Mirum Pharmaceuticals

We hope you’ll join us in a few short hours; see you there!

Lynnea

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