Hi!

A quick reminder that our September Comm Convo is tomorrow, September 24th, at 12 p.m. ET / 9 a.m. PT / 5 p.m. BST.

We called this session "Beyond the Binder in the Era of Constant Crisis" because so much of crisis readiness now comes down to judgment: knowing what deserves preparation, what requires an immediate response, and how to make good decisions when the facts are incomplete or still changing.

What we'll get into tomorrow:

• Prioritizing what to prepare for based on the stage and realities of the business, rather than trying to build a playbook for every conceivable scenario.
• Advising leaders when you don’t have all the answers yet, including what you can credibly communicate now and what needs to wait.
• Getting the right functions aligned quickly when the normal medical, legal, regulatory, policy, and business processes can’t move at their usual pace.
• Building trust before you need it, particularly with journalists and other stakeholders who can shape how an issue is understood in real time.
• Evaluating if a crisis is really “over," as coverage, search behavior, social conversation, and stakeholder attention can keep an issue alive long after the initial event.

We’ll be joined by:

💬 Jennifer Haslip, Head of Research and Science Communications, Google

💬 Stephen Majors, VP, Global Communications and Investor Relations, Alliance for Regenerative Medicine

💬 Adam Silverstein, Managing Director, Narrative Strategies

💬 Laura Hortas, VP & Head of Communications, Catalent Pharma Solutions (Moderator)

September Comm Convo registration details:

📅 Tomorrow, Thursday, September 24th
⏰ 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST

​Sign up here​
​Free for T2B Pro and Student members / $40 for Basic members

Hope to see you tomorrow!

Lynnea