Tomorrow: Judgment Calls in a Complex Information Environment
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Hi! A quick reminder about tomorrow’s Comm Convo: We're focusing on the environment we’re all navigating right now, shaped by social media dynamics, AI-generated content, fragmented audiences, and uneven trust. In this context, misinformation is part of the backdrop. The harder question is often what to do about it. When does engagement clarify? When does it extend the life of a claim? And how do we advise leaders when there’s no obvious playbook? February Comm Convo: Fighting Misinformation Without Amplifying It📅 Thursday, February 19th, 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. GMT >> T2B Pro & Student members (complimentary): Log in to your account to access your promo code. We’ll explore how to:
Featured speakers
See you there! Lynnea |
T2B Monthly
Hi! A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event. This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time. Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes...
Hi, Our Q1 masterclass explored what it means for biopharma communicators to show up fully as strategic partners, focusing on how we understand the business, structure our work, and make our impact more visible. Andrea Johnston led the session, bringing a builder’s perspective shaped by 30+ years across corporate, agency, and entrepreneurship (including one of the OG firms in our industry, Pure Communications). Here are 10 takeaways that stood out: Understand the economics of your clients' or...
Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...