Tomorrow: Judgment Calls in a Complex Information Environment


Hi!

A quick reminder about tomorrow’s Comm Convo: We're focusing on the environment we’re all navigating right now, shaped by social media dynamics, AI-generated content, fragmented audiences, and uneven trust.

In this context, misinformation is part of the backdrop. The harder question is often what to do about it. When does engagement clarify? When does it extend the life of a claim? And how do we advise leaders when there’s no obvious playbook?

February Comm Convo: Fighting Misinformation Without Amplifying It

📅 Thursday, February 19th, 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. GMT

>> T2B Pro & Student members (complimentary): Log in to your account to access your promo code.
>> T2B Basic members ($40): Register here.

We’ll explore how to:

  • Assess reach, risk, and real-world impact before responding
  • Navigate cross-functional pressure to “set the record straight”
  • Strengthen trust and credibility when information is always moving

Featured speakers

  • Holly Campbell, Head of Corporate Communications @ Foundation Medicine
  • Megan Freeland, PharmD, Founder @ StockRose Creative
  • Daniel Nardin, Founder @ Amazônia Vox
  • Chelsey Nostro, Practice Leader, Biotech @ Real Chemistry

See you there!

Lynnea

T2B Monthly

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