Tomorrow's Panel ➡️ Patient Stories Without a Fixed Address
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Hi! A quick reminder that tomorrow is our inaugural PA&E Roundtable event. Wherever the patient advocacy function formally sits in an organization research, communicators are often the ones helping translate those patient insights into stories that resonate internally and externally. Tomorrow’s conversation will explore how teams gather those insights, how communicators partner across functions, and what it takes to represent patient experiences thoughtfully and responsibly in our work. The discussion will draw on the real-world perspectives and examples our panelists have encountered across their careers. Patient Stories Without a Fixed Address📅 Thursday, March 5th (tomorrow) 🕛 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. GMT Exclusive to T2B Pro and Student members What we’ll cover
Featured speakers💬 Rebecca Cowens-Alvarado, Director, U.S. Advocacy Relations, Oncology, Bayer Moderated by Jeff Sears, Global Head, Strategy & Operations, Communications & Investor Relations, Astellas U.S., and T2B PA&E Roundtable member We hope you’ll join us for the first of what we intend to be many conversations led by our Patient Advocacy & Engagement Roundtable! Lynnea P.S. - If you're not a T2B Pro member, please consider upgrading here to join tomorrow's panel and all our other roundtable-led programming (like press panels, AI webinars, and our upcoming event on ESG). |
T2B Monthly
Hi! A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event. This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time. Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes...
Hi, Our Q1 masterclass explored what it means for biopharma communicators to show up fully as strategic partners, focusing on how we understand the business, structure our work, and make our impact more visible. Andrea Johnston led the session, bringing a builder’s perspective shaped by 30+ years across corporate, agency, and entrepreneurship (including one of the OG firms in our industry, Pure Communications). Here are 10 takeaways that stood out: Understand the economics of your clients' or...
Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...