Tomorrow's Seminar: From Crisis Response to AI-Supported Prevention


Hi!

In the old days, crisis responses started after something goes wrong. But issues give us plenty of warning if we know where to look.

Tomorrow (Thursday, November 13th) @ 1 p.m. ET / 10 a.m. PT / 6 p.m. GMT, we’re bringing together the team from Fullintel for our final partnered seminar in this year's quarterly series:

“From Crisis Response to AI-Supported Crisis Prevention”

Register HERE.

Free for all T2B members.

What we’ll cover in 30 minutes:

  • How to map your organization’s crisis history to predict future risks
  • Building reputation baselines that flag emerging narrative shifts early
  • Connecting past issue patterns to current conversations
  • Translating early warning signals into prevention strategies your team can act on

Fullintel is a T2B Pro Perks Partner, and this session will share immediately applicable approaches drawn from their work with major brands and agencies.

Crisis prevention beats crisis management every time. And as AI reshapes how we monitor and interpret media signals, communications teams that blend machine insight with human intuition will have an edge.

See you tomorrow,

Lynnea

PS - If you're in Boston, come out for our final networking mixer TODAY at Third Rock in the Fenway (RSVP here), and if you're in NYC, swing by Cure tomorrow for our reception (sign up here).

T2B Monthly

Read more from T2B Monthly

Hi! A quick reminder that this month’s Comm Convo takes on a question many of us wrestle with on a daily basis: how to define “corporate affairs” when nearly every function now has communications stakes. November T2B Comm Convo: Defining “Corporate Affairs” in a Crowded Space 📅 Thursday, November 20th (tomorrow!)🕛 12–1 p.m. ET / 9–10 a.m. PT / 5–6 p.m. GMT T2B Pro & Student members (FREE): Log in to your account for your promo code.T2B Basic members ($40): RSVP here. We’ll dig into where the...

Hi! Applications are officially open for the 2026 Media Minds Roundtable — our first roundtable heading into a second year! With three open seats, we’re looking for communicators who want to strengthen the relationships that make media relations possible. Our goal is to make it easier for journalists to engage with us in comms/PR and, in turn, support clearer communication of good science. In year one, the group delivered real value to the broader T2B community. Their work included quarterly...

Hi! We're seeking eight seasoned comms professionals to volunteer as Cohort Leads for our first 2026 cycle of T2B's Peer-Learning Practicum (PLP). Why our peer-coaching program matters The PLP goes beyond traditional networking. Unlike mentoring programs that struggle with imbalanced ratios and leave mid-level professionals in limbo (too junior to mentor, too senior to be mentored), our peer-coaching model has become a hallmark T2B offering. Why not learn from everyone? Members are...