Hi!

A quick reminder that our Q3 Culture Connect Roundtable event is tomorrow, (Tuesday) September 29th, at 12 p.m. ET / 9 a.m. PT / 5 p.m. BST.

The topic is “Building a Credible Biopharma Employer Brand Through Growth and Change.” Employer brand matters well beyond hiring. It’s shaped by how employees experience the company, how organizations communicate and behave through periods of growth and change, and whether the story being told externally matches the reality people experience internally. AI is adding a new dimension, too, as platforms like ChatGPT and Claude increasingly influence how people discover, research, and form impressions of companies before they ever reach a careers page or speak with someone directly.

What we'll get into tomorrow:

• Distinguishing employer brand from culture and talent marketing, and understanding where they reinforce one another.
• Identifying the behaviors, experiences, and proof points that make an employer story credible.
• Navigating growth, restructuring, hiring shifts, and other moments that can test employee and candidate trust.
• Understanding how AI is reshaping candidate discovery, employer visibility, and the first impressions organizations make before human contact.
• Developing a practical operating rhythm for sustaining employer brand with limited resources.

We’ll be joined by:

💬 Carolin Groh, Director Employer Branding & DEIB, BioNTech SE

💬 Tom Karim, Director of Corporate and Associate Brand, Cytiva

💬 Charlotte Marshall, Author / Speaker, Give & Get Employer Branding

💬 Amy Bowman, VP, Communications, Life Sciences, Danaher Corporation + T2B Culture Connect Roundtable chair (Moderator)

Culture Connect registration details:

📅 Tomorrow, Tuesday, September 29th
⏰ 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST
​Sign up here​

Exclusive to T2B Pro and Student members​
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Hope to see you there!

Lynnea

P.S. - To view T2B's member-led programming like this webinar tomorrow and for complementary access to next week's Virtual Biopharma Comms Forum, make sure your Pro membership is active.
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