Hi! This quarter we’re expanding T2Bmeets beyond our usual hubs to bring more members together on both coasts. We’ll start next month in California with our Q3 SF Bay Area meetup in Oakland. And soon after we'll head to Philly to spend time with those of you who live in the NY/NJ/PA area or are in town for Fierce Pharma week, and then make our way to D.C. for our first meetup there and on to Boston. Details for our San Diego area meetup coming soon. September’s meetups feel particularly special because not only are we able to include folks in locations that T2B has not yet visited, but also because we have the support of so many wonderful backers from across the biopharma industry. Many thanks to Syneos, BIO, NPC, and WEST for believing in our mission and helping us to foster connections and spur important conversations about the work we all do every day! Looking forward to seeing you all very soon! Have a fabulous weekend! Lynnea |
T2B Monthly | August 2025 New meetups, countdown to T2B Virtual Forum, recaps of August convos, and more! I always think August is going to be a quiet month, but between coast-to-coast meetups, a brand-new masterclass, prep for September’s forum, and some memorable conversations over the past few weeks, this newsletter is packed! We have a few “firsts," too: Our first Philly meetup, our first D.C. meetup, and a first look at how September’s Ripple Effect Forum is shaping up. And of course,...
Hi! Our August Comm Convo was a wide-ranging discussion about how comms teams can effectively operate in the life science ecosystem. Replay available here. Here are our top 10 takeaways for gaining and maintaining influence no matter the type, size, or shape of your organization: 1. Accept trade-offs in structure. Both centralized and decentralized models have strengths and weaknesses—focus on adaptability and network reach, rather than defending one model. 2. Prove advisory value. Instead of...
Hi! Our recent seminar with Fullintel (a T2B Pro Perks partner) dug into a question we’re all facing right now: What happens when algorithms, not editors, determine what audiences see? Although AI may be changing the rules around best practices, it’s also giving us new ways to get our stories out there and make them stick. Here are 10 highlights from our discussion: 1. AI is everywhere in life sciences. Professionals in our field use AI at nearly 4x the rate of other industries (31% vs. 8%),...