Hi!

There's usually no shortage of data we have at our disposal as communicators. But what to focus on and signals stakeholder impact is often harder to identify.

At next week's Virtual Biopharma Comms Forum, our panel “Measuring What Matters to the Business” will bring together perspectives from inside and outside comms to examine what credible evidence of impact looks like now, and how expectations are changing.

Joining the conversation on Oct. 6th @ 11 a.m. ET:

💬 Brindha Dyer, Executive Director, Product & Transformation, JPMorgan Chase & Co., will bring the perspective of a business leader evaluating investment, change, and outcomes.

💬 Mark Hutcheon, Director, Deloitte UK and author of The Road to 2030 Report, will draw on his work with corporate affairs leaders across industries to explore how the function connects its impact to enterprise priorities.

💬 Erin Patton, Senior Director, Corporate Communications, Denali Therapeutics, will share the realities of demonstrating communications value inside a fast-moving biotech without a large measurement infrastructure.

💬 Jack O’Brien, Executive Editor, MM+M, will moderate the discussion, bringing a cross-company view of what companies are measuring, reporting, and increasingly being asked to prove.

We’ll get into:

• What leadership is really trying to understand when asking whether communications is “working.”
• How to connect communications activity to business and stakeholder outcomes without overstating causality.
• What belongs on a leadership dashboard vs. what's more useful for the communications team itself.
• How measurement expectations change depending on company stage, resources, and the scope of the function.
• What AI now makes possible to capture, from sentiment at scale to how AI-powered search describes a company, and which new data points are useful in the real world.

Register for one or both days of T2B's Virtual Forum

This session is part of Owning the Outcome, our two-day virtual forum examining what it means for communicators to move beyond outputs and take greater ownership of the outcomes our organizations need.

DAY 1: Tuesday, October 6th | 10:30 a.m.-1:45 p.m. ET
​REGISTER FOR DAY 1​

DAY 2: Wednesday, October 7th | 2-4 p.m. ET
​REGISTER FOR DAY 2​

T2B Pro and Student members can attend free as part of their membership. T2B Basic members can register for $275 per day.

Hope you'll join us next week!

Lynnea