Announcing July's Comm Convo: Beyond the Metrics
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Hi! Although we know how important our work is as biopharma communicators, there is still the challenge of proving our impact and the constant pressure to show immediate returns on long-term relationship building. That’s why July's Comm Convo, Beyond the Metrics: Communications ROI That Convinces Leadership, will open a candid discussion about how we define, measure, and communicate success in ways that build lasting organizational trust. This virtual session will be next Wednesday, July 30th, @ 4 p.m. ET / 1 p.m. PT / 9 p.m. BST. More details on the event page, linked below. Sign up here:T2B Pro & Student members (FREE): Log in to your account, and get your promo code here. T2B Basic members ($40): RSVP and secure your place here. Meet our speakersWe have an awesome panel lined up, including our first speaker from Australia! Ed Crossin – A 20-year marketing and communications leader who has delivered measurable commercial returns for brands from startups to global healthcare giants like Roche. Ed brings a global perspective on aligning communications with business growth and executive expectations. Matt See – A seasoned storyteller and strategist with experience leading teams and brand platforms at Fortune 25 companies, agencies, and across healthcare (most recently at Centene). Matt will share how to work with cross-functional partners and balance data and narrative to gain leadership buy-in and secure resources. Karen Stockert – A strategic insights consultant at Cision who has spent over a decade helping enterprise healthcare clients turn complex media data into actionable ROI narratives. Karen will offer practical approaches to defining metrics that matter and linking them to business performance. Thanks, everyone, for being flexible with the timing—especially if you're tuning in from Europe or are on the East Coast juggling camp pickups. And a special shoutout to Ed, who’s joining us before sunrise from Sydney! Even in the heart of summer, our community stays committed to tackling meaty topics. With Q3 underway and year-end planning already taking shape, this conversation couldn’t be more timely. Looking forward to seeing you there! Lynnea |
T2B Monthly
Hi! Friendly reminder that July's Comm Convo is tomorrow, Wednesday, July 30th, @ 4 p.m. ET / 1 p.m. PT / 9 p.m. BST. Register for Beyond the Metrics: Communications ROI That Convinces Leadership T2B Pro & Student members (FREE): Log in to your account, and get your promo code here. T2B Basic members ($40): RSVP here. What we’re talking about: We all know the pressure to justify headcount and budget, but the real opportunity is showing how communications drives business results. This session...
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