Don’t miss tomorrow's Beyond the Metrics virtual panel


Hi!

Friendly reminder that July's Comm Convo is tomorrow, Wednesday, July 30th, @ 4 p.m. ET / 1 p.m. PT / 9 p.m. BST.

Register for Beyond the Metrics: Communications ROI That Convinces Leadership

What we’re talking about:

We all know the pressure to justify headcount and budget, but the real opportunity is showing how communications drives business results. This session will explore:

  • How to connect metrics to what actually matters to leadership
  • What earns trust with execs and finance (not just attention)
  • Ways to translate intangible wins into outcomes we can stand behind
  • Why dropping vanity metrics can help us tell a more strategic story

Who we’ll hear from:

This conversation brings together a global biopharma insights leader who’s tied KOL engagement to business impact, a brand strategist who’s shifted the metrics conversation across both Fortune 25 and lean biotech teams, and a media analyst who helps comms pros turn raw data into insight that resonates.

Ed Crossin (Roche), Matt See (formerly Centene), and Karen Stockert (Cision) have been in the room where these decisions get made, and they’ll show us how to get (and stay) in that room, too.

We’ll start with a few questions from me, then open it up to the group. Looking forward to seeing many of you there!

Lynnea


P.S. - T2B Pro membership includes access to all our events—virtual and in person. If you're planning to attend a few this year, join as a Pro member for $1,000 and get the best value.

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