Hi! Friendly reminder that July's Comm Convo is tomorrow, Wednesday, July 30th, @ 4 p.m. ET / 1 p.m. PT / 9 p.m. BST. Register for Beyond the Metrics: Communications ROI That Convinces Leadership
What we’re talking about:We all know the pressure to justify headcount and budget, but the real opportunity is showing how communications drives business results. This session will explore:
Who we’ll hear from:This conversation brings together a global biopharma insights leader who’s tied KOL engagement to business impact, a brand strategist who’s shifted the metrics conversation across both Fortune 25 and lean biotech teams, and a media analyst who helps comms pros turn raw data into insight that resonates. Ed Crossin (Roche), Matt See (formerly Centene), and Karen Stockert (Cision) have been in the room where these decisions get made, and they’ll show us how to get (and stay) in that room, too. We’ll start with a few questions from me, then open it up to the group. Looking forward to seeing many of you there! Lynnea |
Hi! Sometimes you hear about ambitious professional development initiatives and wonder how they actually pulled it off. This session at last month's Biopharma Comms Forum gave us the real story. Amy Atwood, Takeda’s Vice President, U.S. and Global Corporate Communications, gave us a glimpse at their three-year journey to transform a global communications community—200+ communicators across 80+ countries in a highly matrixed organization— which included reassessing ways of working, comms...
Hi! Although we know how important our work is as biopharma communicators, there is still the challenge of proving our impact and the constant pressure to show immediate returns on long-term relationship building. That’s why July's Comm Convo, Beyond the Metrics: Communications ROI That Convinces Leadership, will open a candid discussion about how we define, measure, and communicate success in ways that build lasting organizational trust. This virtual session will be next Wednesday, July...
Hi! When I created T2B, one of the many benefits I wanted to be able to offer members was access to resources and services provided by industry-leading organizations. As part of our growing Pro Perks program, we’ve teamed up with Endpoints News to offer first-time subscribers with a more accessible entry point. T2B Pro and Student members can now receive a 25% discount* on their first individual subscription. The Insider subscription is $400 annually, so the code has a $100 value! Access your...