How Is AI Changing Our Role as Biopharma Communicators?
|
Hi and happy Friday! First, I want to flag that this is not one of those surveys where you can watch from afar and see what everyone else says. Yes, we have about 1,600(!) members in the T2B community, but we are calling on each of you to set aside 10 minutes to share your individual experience, hopes, fears, challenges, and expectations around AI in our profession. If we want this inaugural AI in Biopharma Communications Survey to be meaningful and instructive, we need as much data as possible. We need to hear from you, regardless of whether you identify as someone who is:
Are we being asked to move faster? Produce more? Operate with broader strategic judgment? Help shape policy, influence rollout decisions, or advise on risk in ways that weren’t expected before? Please share your answers HERE by this Monday, May 18th, when we'll close the survey. Open to all life science communicators, regardless if you're a T2B member. Please forward to your friends and colleagues! THANK YOU again to everyone who has already responded. We appreciate the quality and thoughtfulness of your responses! Lynnea |
T2B Monthly
Hi! Knowing when to push back on a CEO. Building trust with stakeholders over years. Translating complexity in ways that require human context. This is a mere sampling of elements of our role as corporate affairs practitioners that AI can't do (at least, not yet). Following the rollout of our AI in Biopharma Comms Survey results at our second annual Biopharma Comms Forum on June 11th, we're convening a panel discussion with Nicole Fichera (CannonDesign), Jaren Madden (Schrödinger), and Kerry...
Hi! Our Comm Convo today will look at how generational dynamics (from Gen Z to Boomers) influence the way we communicate, collaborate, and build trust across the industry -- both among external stakeholders and on our own teams. Comm Convo: Reaching and Valuing Every Generation 📅 (Today) Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT Free for T2B Pro and Student members / $40 for Basic members >> Register here We’ll explore how to: Approach audience segmentation when...
Hi! Burnout is often discussed as an issue for individuals to manage. But during our April Comm Convo, Beyond Self-Care to Structural Change, the discussion focused on the systems, expectations, and leadership habits that shape how sustainable our jobs are. Our speakers Arran Attridge (Attridge Communications), Nikki Little (Franco), Amanda Guisbond (Iambic), and Barbara Palmer (Broad Perspectives Consulting) discussed how burnout develops inside comms teams, why urgency drives our...