Hi!

We all know that patient advocacy shows up differently across organizations. Sometimes it sits within medical. Sometimes commercial. Sometimes corporate affairs. Sometimes it stands alone.

Where it sits changes how we tell those stories, and how the patient voice ultimately shows up in our narratives.

Our inaugural Patient Advocacy & Engagement Roundtable panel brings together leaders who have overseen advocacy from multiple vantage points, including within integrated corporate affairs functions and organization-wide patient centricity roles.

Patient Stories Without a Fixed Address

📅 Thursday, March 5th | 12-1 p.m. ET
​Register here​
​(Exclusive to T2B Pro and Student members)

We’ll examine:

• How organizational design influences comms strategy
• What strong partnership between advocacy and corporate affairs actually requires
• Where friction tends to emerge between lived experience and corporate narrative
• Approaches for responsibly incorporating patient insight into leadership messaging, campaigns, and reputation strategy

This conversation is designed for communicators operating at the enterprise level, those shaping brand, policy, investor, and employee narratives while ensuring patient voices are reflected with care and credibility.

Meet our panelists:

• Rebecca Cowens-Alvarado, MPH, Director, U.S. Advocacy Relations, Oncology @ Bayer
• ​Stephanie Kenney, Senior Vice President, Corporate Affairs @ Avidity Biosciences
• ​Jeff Sears, T2B PA&E Roundtable Member and Global Head, Strategy & Operations, Communications and Investor Relations, Astellas U.S. (panel moderator)
• ​Dr. Anthony Yanni, Founder & CEO @ Lucid Health Solutions

Thank you to our PA&E Roundtable members for curating a thoughtful first session.

Lynnea

P.S. - Missed a previous roundtable discussion? The T2B Dashboard for Pro and Student members houses session replays and member resources.