Next Friday- How Influencers, Social, and Forums Are Shaping AI Search Results
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Hi! From reaching for ChatGPT as a go-to, to using Gemini's AI summaries, how people use search for information online has changed dramatically over the last year. As large language models increasingly shape how people discover information, the sources influencing those answers are shifting too. You may have heard that platforms like Reddit, TikTok, YouTube, LinkedIn, and niche online communities are playing a much bigger role in what AI surfaces. Our first Digital & Social Media Roundtable event, happening next week, will explore what this means for biopharma communicators, and how engagement, credibility, influencers, and community-driven content are shaping visibility in AI-powered search environments. We’ll discuss how LLMs aggregate information, why forums and social conversations matter in different contexts than previously, and what communicators should understand about the relationship between owned, earned, and social content in an AI-first ecosystem. Q2 Digital & Social Media Roundtable Event: How Influencers, Social, and Forums Are Shaping AI Search Results📅 Friday, May 15th @ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. >> Register here. Featured speakers:Two of T2B's AI Roundtable members will be leading the session: 💬 Juliana DiBona — SVP, Head of Influence and Social Strategy, Ogilvy Health Really looking forward to this one! Lynnea |
T2B Monthly
T2B Monthly | May 2026 Hi! I'm on a plane right now to Chicago on my way to our second annual T2Bmeet @ ASCO this Sunday! Finalizing Biopharma Comms Forum details with Michelle, getting ready to "fear less and flow more" at next week's masterclass, launching Year 2 of our IR Roundtable, opening up Cohort Lead applications for our next cycle of T2B's signature peer-coaching program... More below. I sincerely hope at least one program or resource will resonate with you. We are building this...
Hi! Communicators in our industry these days are helping organizations earn trust, explain complexity, navigate scrutiny, and show the human judgment behind scientific progress. At our second annual Biopharma Comms Forum on June 11th, Karla MacDonald (Entrada Therapeutics), Marisol Mendez Peron (Genmab), and Laure Park (ParkEdge Consulting) will discuss how we build and protect that trust and influence, both inside and outside our organizations. One session among the full-day forum program on...
Hi! Knowing when to push back on a CEO. Building trust with stakeholders over years. Translating complexity in ways that require human context. This is a mere sampling of elements of our role as corporate affairs practitioners that AI can't do (at least, not yet). Following the rollout of our AI in Biopharma Comms Survey results at our second annual Biopharma Comms Forum on June 11th, we're convening a panel discussion with Nicole Fichera (CannonDesign), Jaren Madden (Schrödinger), and Kerry...