Next Friday- How Influencers, Social, and Forums Are Shaping AI Search Results
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Hi! From reaching for ChatGPT as a go-to, to using Gemini's AI summaries, how people use search for information online has changed dramatically over the last year. As large language models increasingly shape how people discover information, the sources influencing those answers are shifting too. You may have heard that platforms like Reddit, TikTok, YouTube, LinkedIn, and niche online communities are playing a much bigger role in what AI surfaces. Our first Digital & Social Media Roundtable event, happening next week, will explore what this means for biopharma communicators, and how engagement, credibility, influencers, and community-driven content are shaping visibility in AI-powered search environments. We’ll discuss how LLMs aggregate information, why forums and social conversations matter in different contexts than previously, and what communicators should understand about the relationship between owned, earned, and social content in an AI-first ecosystem. Q2 Digital & Social Media Roundtable Event: How Influencers, Social, and Forums Are Shaping AI Search Results📅 Friday, May 15th @ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. >> Register here. Featured speakers:Two of T2B's AI Roundtable members will be leading the session: 💬 Juliana DiBona — SVP, Head of Influence and Social Strategy, Ogilvy Health Really looking forward to this one! Lynnea |
T2B Monthly
Hi! Burnout is often discussed as an issue for individuals to manage. But during our April Comm Convo, Beyond Self-Care to Structural Change, the discussion focused on the systems, expectations, and leadership habits that shape how sustainable our jobs are. Our speakers Arran Attridge (Attridge Communications), Nikki Little (Franco), Amanda Guisbond (Iambic), and Barbara Palmer (Broad Perspectives Consulting) discussed how burnout develops inside comms teams, why urgency drives our...
Hi! A quick reminder that T2B’s inaugural AI in Biopharma Communications Survey closes tonight. Take the survey We’re exploring how communicators are using AI in practice, what tools and governance structures are in place, where friction remains, and how the role itself may be changing. The goal is to create a benchmark our profession can actually use in conversations about policy, training, resourcing, and the future of the function. Thank you to everyone who has already taken the time to...
Hi and happy Friday! First, I want to flag that this is not one of those surveys where you can watch from afar and see what everyone else says. Yes, we have about 1,600(!) members in the T2B community, but we are calling on each of you to set aside 10 minutes to share your individual experience, hopes, fears, challenges, and expectations around AI in our profession. If we want this inaugural AI in Biopharma Communications Survey to be meaningful and instructive, we need as much data as...