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T2B Monthly

Trust, Influence, and Staying Power

Published 1 day ago • 1 min read

Hi!

Communicators in our industry these days are helping organizations earn trust, explain complexity, navigate scrutiny, and show the human judgment behind scientific progress.

At our second annual Biopharma Comms Forum on June 11th, Karla MacDonald (Entrada Therapeutics), Marisol Mendez Peron (Genmab), and Laure Park (ParkEdge Consulting) will discuss how we build and protect that trust and influence, both inside and outside our organizations.

Misinformation is moving faster than facts, AI-generated content is increasingly blurring what’s real, and internal influence can dissolve overnight when leadership changes or restructuring hits without warning.

Yet, at the same time, communicators are being asked to build trust with stakeholders over years, recognize when internal credibility is starting to erode, and translate complexity in ways that still sound human.

How do we deal with this discord?

Biopharma Comms Forum details:

Thursday, June 11th | The Alumni Center @ Northeastern University, Boston, MA

Additional sessions we're focused on at the forum include the following:

  • What AI Makes More Valuable (panel)
  • What the First AI in Biopharma Communications Survey Reveals (presentation)
  • High Expectations, Finite Capacity (panel)
  • Behind the Headlines of Sarepta’s Communications Strategy (case study)
  • Building the Architecture of Clarity (keynote)

For more details on additional speakers and the full agenda, click here.

Attendance options:

All-Day Experience | 8 a.m.–7 p.m.

​Join the full Biopharma Comms Forum plus the networking reception. Includes breakfast, lunch, and evening mixer tickets. Free for T2B Pro and Student Members; Basic Members $875.
​*If you're not a Pro member but are considering upgrading, it's worthwhile to do that now, as Pro membership is $1K annually and includes access to all of our other year-round programming in addition to the forum.*

Reception Only | 5 p.m.–7 p.m.​
​Join the T2Bmeet @ Boston networking reception. Free for T2B Pro and Student Members; Basic Members $50.

>> Register here​

See you soon in Boston!

Lynnea

T2B Monthly

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