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T2B Monthly

Next Press Panel Announced: Journalists as Creators

Published 4 days ago • 1 min read

Hi!

As newsrooms face continued pressure from layoffs, shrinking budgets, and evolving business models, many respected healthcare and biopharma journalists are leaving traditional media organizations to build independent, subscriber-supported platforms.

At T2B's Q2 Media Minds Roundtable event later this month, we'll hear from a group of journalists who have made that transition, and explore the implications for communicators, the media ecosystem, and our industry at large.

From Newsroom to Newsletter: Why Healthcare's Top Journalists Are Going Independent

📅 Thursday, June 25th @ 11 a.m.-12 p.m. ET / 8-9 a.m. PT / 4-5 p.m. BST
🎟️ Register here. Quarterly roundtable programming is free and exclusive to T2B Pro and Student members.

Featuring:

  • Liz Kelly Nelson, Founder, Project C; former newsroom leader at Vox, USA Today, Gannett, and AOL
  • Tara Parker-Pope, Founder, One Day Better; former founding editor of Well at The New York Times and Well+Being at The Washington Post
  • Brian Reid, Founder, Cost Curve; Principal, Reid Strategic; former health science and policy reporter, Bloomberg News
  • Ellen Murphy, T2B Media Minds Roundtable member + Head of Corporate Media & Executive Visibility, Syneos Health Communications (Co-moderator)
  • Stephanie Stratman, T2B Media Minds Roundtable chief of staff + Corporate Communications, Encoded Therapeutics (Co-moderator)

We'll discuss:

  • What drove journalists to leave traditional newsrooms and what surprised them after going independent
  • How audience growth, subscriptions, and monetization influence editorial priorities
  • What independent healthcare journalists are looking for from sources and communicators today
  • How pitching and relationship-building differ in the creator economy
  • What these changes mean for life science companies, investors, and communications teams

Since independent journalism is becoming a significant part of the healthcare media ecosystem, I'm eager to hear how our panelists are navigating their ventures and their thoughts on what it means for all of us!

Lynnea

T2B Monthly

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