Tomorrow: Clarity at the Flashpoint 💥
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Hi! Michelle and I are here in Boston, and we can’t wait to see you all tomorrow for our second annual Biopharma Comms Forum, Clarity at the Flashpoint, at The Alumni Center at our alma mater, Northeastern University. We have a full day of panels, keynotes, and conversations planned, all designed to address the key issues we communications leaders are facing, including ways to:
And we’ll also provide a first reveal of the results of our AI in Biopharma Comms Survey! Attendance options:It’s still not too late to sign up to join us – there are two options for attending the Forum. All-Day Experience | 8 a.m.–7 p.m. | Register here​Join the full Biopharma Comms Forum plus the networking reception. Includes breakfast, lunch, and evening mixer tickets. Free for T2B Pro and Student Members (all-day attendance not required); Basic Members $875. ​*If you're not a Pro member but are considering upgrading, it's worthwhile to do that now, as Pro membership is $1K annually and includes access to all of our other year-round programming in addition to the forum.* Reception Only | 5 p.m.–7 p.m.​ | RSVP here​Join the T2Bmeet @ Boston networking reception. Free for T2B Pro and Student Members; Basic Members $50. See you tomorrow, Lynnea P.S. - If you've already registered, expect an email later today with more details about tomorrow! |
T2B Monthly
Hi! As newsrooms face continued pressure from layoffs, shrinking budgets, and evolving business models, many respected healthcare and biopharma journalists are leaving traditional media organizations to build independent, subscriber-supported platforms. At T2B's Q2 Media Minds Roundtable event later this month, we'll hear from a group of journalists who have made that transition, and explore the implications for communicators, the media ecosystem, and our industry at large. From Newsroom to...
Hi! Just a few minutes ago at our Biopharma Comms Forum, T2B's AI Roundtable with Knowledge Partner Syneos Health Communications shared the findings of our inaugural AI in Biopharma Communications Survey. The biggest takeaway: While many of us are regularly using AI in our work, there's a huge lag in the tools, training, governance, measurement, and expectations needed to support that use confidently, responsibly, and sustainably. We invite you to peruse the full Survey Executive Summary. The...
Hi! During T2B's recent, inaugural Digital & Social Media Roundtable event, "How Influencers, Social, and Forums Are Shaping AI Search Results," we explored why social platforms, community conversations, earned media, and influencer content are becoming increasingly important inputs into the information people see, and what this shift means for us biopharma communicators. Here are our top 10 takeaways: T2B Pro members can also flip through the presentation slides and watch the replay here. 1....