Next week! Maximizing Impact Regardless of Team Structure
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Hi! You don't need me to tell you that recent industry moves—from communications decentralization to widespread restructuring across our industry—underscore what we're all navigating: the need to prove communications value within evolving organizational models. Our August Comm Convo, Maximizing Impact Regardless of Team Structure, brings together three seasoned leaders who've built and led communications functions across vastly different contexts, across startup environments, multi-billion-dollar global divisions, and everything in between. Tuesday, August 19th, at 12 p.m. ET / 9 a.m. PT / 5 p.m. BST Sign up here:
What we'll explore:
Our panel: Suzanne Barston leads global commercial business communications and above-brand communications for AbbVie's US commercial portfolio. Previously, she created one of the first corporate storytelling teams in pharma and built the Storytelling & Social Media function at Walgreens Boots Alliance. Her experience spans from pioneering new communications disciplines to managing complex, large-scale commercial communications strategies. Robyn Malone has partnered with global brands including Pfizer and P&G, managing large multinational teams and delivering business-driving campaigns. Her boutique agency now serves clients ranging from tech startups to established multinationals, bringing deep health sector expertise to organizations at every stage of growth. Roslyn Patterson has spent 30+ years building communications functions from the ground up. She created the first communications function at Ionis Pharmaceuticals and led global communications for Alcon and Sandoz. From building new capabilities within established organizations to leading communications across massive multinational divisions, she brings deep expertise across neurology, oncology, rare diseases, and clinical trial communications. Together, they represent the full spectrum of how communications operates today—corporate to agency, startup to Fortune 500, centralized to distributed. Can't wait to see you there! Have a wonderful weekend! Lynnea P.S. - This session sets the stage for our September 18th Biopharma Comms Forum. One of the sessions which will dive deeper into specific resourcing models and partnership strategies. Registration now open! |
T2B Monthly
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