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T2B Monthly

This Thursday: Fighting for Attention Amid AI-Filtered Media

Published 4 days ago • 1 min read

Hi!

You've probably seen the latest reports: 73% of journalists now use AI tools in their reporting process. 60% of Google searches generate no clicks as AI summaries replace traditional web traffic.

This shift happened faster than most of us anticipated, and it's reshaping how our most important work finds its audience.

This Thursday, August 14th @ 1 p.m. ET / 10 a.m. PT / 6 p.m. BST we're diving into this reality with Fullintel for the third session in our quarterly seminar series this year.

​Register HERE for "Fighting for Attention Amid AI-Filtered Media" (Free for all T2B members)

What we'll tackle in 30 minutes:

  • How AI filtering systems decide which stories surface—and which disappear
  • Content strategies that work for both human audiences and AI discovery patterns
  • Why expert credibility and owned content are critical for narrative control
  • Optimizing for traditional SEO plus GEO (Generative Engine Optimization)

At T2B, we're extremely selective about partnered seminars because one of our core principles is that all content should be member-driven (vs. sponsor-driven). Fullintel is a Pro Perks partner, and they'll walk us through practical approaches you can implement immediately.

Traditional reach metrics don't capture what's actually happening to our content anymore. Time to get ahead of it.

See you Thursday,

Lynnea

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