Reaching and Valuing Every Generation - T2B's May Comm Convo
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Hi! Biopharma communicators are working across an extraordinarily generationally diverse environment, both in terms of who we communicate to and who's on our teams. We know all too well that a message that resonates with one audience can completely miss the mark with another, especially when generational differences shape how people consume information, build trust, and make decisions. Our May Comm Convo will explore how communicators can better navigate these dynamics -- externally with stakeholders like patients, caregivers, HCPs, and investors, and also internally within our own organizations and teams. May Comm Convo: Reaching and Valuing Every Generation📅 Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 4-5 p.m. GMT Free for T2B Pro and Student members / $40 for Basic members >>Register here​ Featured speakers:💬 Kelley Dougherty, SVP, Global Head of Corporate Affairs, Teva Pharmaceuticals (Moderator) 💬 Mike Kuczkowski, Founder and CEO, Orangefiery 💬 Kyndel McKnight, Corporate Affairs Development Program, AbbVie 💬 Catherine Woodwell, Associate Director, Corporate Communications, Mirum Pharmaceuticals Generational dynamics influence everything from stakeholder engagement to team culture. Join us for a thoughtful conversation about what it takes to communicate effectively across age groups in today’s environment. Lynnea ​ |
T2B Monthly
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