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Hi! The AI conversation in our profession often focuses on tools and LLMs, which ones are best for each task, and how they’re evolving. But we suspect there's a gap in support and guidance around using AI in our highly regulated industry. That gap is part of what we’re trying to better understand through T2B’s AI in Biopharma Communications Survey. We’re interested in understanding not just what tools you're using, but also:
If expectations around AI are rising, has the support risen with them? If you haven’t taken the survey yet, we would genuinely value your perspective. We invite you to take the survey here. Thank you again to everyone who has already participated. We’ll be sharing our findings at the Biopharma Comms Forum in Boston on June 11th. Have a wonderful weekend! Lynnea |
Hi! Knowing when to push back on a CEO. Building trust with stakeholders over years. Translating complexity in ways that require human context. This is a mere sampling of elements of our role as corporate affairs practitioners that AI can't do (at least, not yet). Following the rollout of our AI in Biopharma Comms Survey results at our second annual Biopharma Comms Forum on June 11th, we're convening a panel discussion with Nicole Fichera (CannonDesign), Jaren Madden (Schrödinger), and Kerry...
Hi! Our Comm Convo today will look at how generational dynamics (from Gen Z to Boomers) influence the way we communicate, collaborate, and build trust across the industry -- both among external stakeholders and on our own teams. Comm Convo: Reaching and Valuing Every Generation 📅 (Today) Thursday, May 21st @ 1-2 p.m. ET / 10-11 a.m. PT / 5-6 p.m. GMT Free for T2B Pro and Student members / $40 for Basic members >> Register here We’ll explore how to: Approach audience segmentation when...
Hi! Burnout is often discussed as an issue for individuals to manage. But during our April Comm Convo, Beyond Self-Care to Structural Change, the discussion focused on the systems, expectations, and leadership habits that shape how sustainable our jobs are. Our speakers Arran Attridge (Attridge Communications), Nikki Little (Franco), Amanda Guisbond (Iambic), and Barbara Palmer (Broad Perspectives Consulting) discussed how burnout develops inside comms teams, why urgency drives our...