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T2B Monthly

Tomorrow! How Influencers, Social, and Forums Are Shaping AI Search Results

Published 10 days ago • 1 min read

Hi!

A quick reminder that our inaugural Digital & Social Media Roundtable event is happening tomorrow:

How Influencers, Social, and Forums Are Shaping AI Search Results

đź“… Friday, May 15th

⏰ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT

Free and exclusive to T2B Pro and Student members.

>> Register here​

As AI transforms search from lists of links into synthesized answers, the signals shaping visibility are shifting fast.

Tomorrow’s discussion, led by roundtable members Juliana DiBona (Ogilvy Health) and Christopher Rizzo (Syneos Health Communications), will explore how platforms like TikTok, Reddit, YouTube, and online forums are influencing AI-generated search results, and what that means for biopharma communicators thinking about content, credibility, discoverability, and engagement in an AI-first environment.

What we’ll cover:

  • How influencer content and online communities are shaping AI-generated answers
  • Why forums and social platforms are becoming increasingly important in search visibility
  • What this shift means for content strategy, thought leadership, and reputation management
  • How communicators can adapt to a search environment increasingly driven by conversation and community signals

This conversation is for all of us who are thinking about the future of digital visibility and audience trust in an AI-first ecosystem. Hope to see you there!

Lynnea

P.S. - The only thing better than seeing colleagues at our virtual events is seeing them in person. Sign up for our upcoming T2Bmeets here!

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