Tomorrow! How Influencers, Social, and Forums Are Shaping AI Search Results
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Hi! A quick reminder that our inaugural Digital & Social Media Roundtable event is happening tomorrow: How Influencers, Social, and Forums Are Shaping AI Search Results📅 Friday, May 15th ⏰ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free and exclusive to T2B Pro and Student members. >> Register here​ As AI transforms search from lists of links into synthesized answers, the signals shaping visibility are shifting fast. Tomorrow’s discussion, led by roundtable members Juliana DiBona (Ogilvy Health) and Christopher Rizzo (Syneos Health Communications), will explore how platforms like TikTok, Reddit, YouTube, and online forums are influencing AI-generated search results, and what that means for biopharma communicators thinking about content, credibility, discoverability, and engagement in an AI-first environment. What we’ll cover:
This conversation is for all of us who are thinking about the future of digital visibility and audience trust in an AI-first ecosystem. Hope to see you there! Lynnea P.S. - The only thing better than seeing colleagues at our virtual events is seeing them in person. Sign up for our upcoming T2Bmeets here! |
T2B Monthly
Hi! Tomorrow, leadership coach Ashley Paré will facilitate our second masterclass of the year: Thriving Beyond Limits: Fear Less & Flow More 🗓️ Wednesday, June 3rd🕛 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST👩💻 Zoom🎟️ Register here (free and exclusive for T2B Pro members) Why this session is especially relevant Ashley brings the lens of an executive coach, but she also spent years in HR before founding Own Your Worth®, including at Novartis. So, she understands the kind of pressure that can...
T2B Monthly | May 2026 Hi! I'm on a plane right now to Chicago on my way to our second annual T2Bmeet @ ASCO this Sunday! Finalizing Biopharma Comms Forum details with Michelle, getting ready to "fear less and flow more" at next week's masterclass, launching Year 2 of our IR Roundtable, opening up Cohort Lead applications for our next cycle of T2B's signature peer-coaching program... More below. I sincerely hope at least one program or resource will resonate with you. We are building this...
Hi! Communicators in our industry these days are helping organizations earn trust, explain complexity, navigate scrutiny, and show the human judgment behind scientific progress. At our second annual Biopharma Comms Forum on June 11th, Karla MacDonald (Entrada Therapeutics), Marisol Mendez Peron (Genmab), and Laure Park (ParkEdge Consulting) will discuss how we build and protect that trust and influence, both inside and outside our organizations. One session among the full-day forum program on...