TOMORROW: Q2 Media Minds Panel
|
Hi! The outcomes of the annual American Society of Clinical Oncology (ASCO) meeting will flood the media landscape with clinical updates, milestone announcements, and analyst notes. So biopharma comms pros and storytellers must understand how to stand out during one of healthcare’s most concentrated news moments. Enter the Q2 Media Minds Panel: Oncology Reporting and ASCO Coverage. “Top-Tier Perspective on ASCO and Beyond: How to Stand Out During Concentrated News Moments” is happening tomorrow, May 8th at 12-1 p.m. ET, and will provide a behind-the-scenes look at how reporters from WSJ, STAT, and Forbes approach deep therapeutic areas like oncology. As with all our roundtable events, this is exclusive (and free!) to T2B Pro and Student members. What you can expectModerated by T2B Media Minds Roundtable members Michael Fitzhugh and Becky Vonsiatsky, this event will feature three top journalists:
They’ll share candid advice on how they find compelling angles in a crowded news cycle, their views on what makes a source valuable, and how they feel communicators can support impactful, accurate coverage. They told us during our prep call that we can ask them anything... And I, for one, can’t wait to hear what they'll answer! Lynnea P.S: Our roundtable events are exclusive to T2B Pro and Student members, so you’ll need to go Pro if you want to take part in future discussions. |
T2B Monthly
Hi! You've probably seen the latest reports: 73% of journalists now use AI tools in their reporting process. 60% of Google searches generate no clicks as AI summaries replace traditional web traffic. This shift happened faster than most of us anticipated, and it's reshaping how our most important work finds its audience. This Thursday, August 14th @ 1 p.m. ET / 10 a.m. PT / 6 p.m. BST we're diving into this reality with Fullintel for the third session in our quarterly seminar series this...
Hi! In July, T2B tackled a challenge we all know well: proving the value of our communications work when resources are tight and leadership is watching. During our monthly Comm Convo, we talked about the moments when dashboards and clip counts alone don't suffice, and how to tell the bigger story around the impact we create. From translating our work into language that resonates with leadership to finding the “so what” behind the numbers, the session was packed with practical tips for proving...
Hi! Applications are now open for T2B’s inaugural AI Roundtable, joining our other established member-driven groups that includes Media Minds, IR, Culture Connect, and more. About T2B Roundtables Our roundtables connect biopharma communicators who bring deep knowledge and passion to key areas of our field. Each group creates quarterly virtual programs and resources for the broader T2B community. The AI Roundtable focuses on real-world comms applications of artificial intelligence in our...