TOMORROW: Securing strategic buy-in webinar
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Hi! I hope those in the U.S. had a fun holiday weekend! During our May Comm Convo tomorrow, we’re focusing on strategic buy-in: what it is, how to get it, and how to maximize it. Our guest panelists, Amanda Galgay, Bilal Lakhani, and Will Nolan, will talk through identifying the voices that carry weight, build support across diverse stakeholders, and maintain control of strategy as it moves through layers of input. We’ll also explore ways to build credibility, attain alignment, and lead teams through approvals without losing the plot. This Comm Convo is complimentary for T2B Pro and Student members: Log in to your T2B account and access your promo code here. Basic members can purchase an à la carte ticket for $40 (this grants access to the live event only). Note that this month’s Comm Convo will NOT be recorded, to promote even more candid dialogue and experience-sharing. The only way to catch it is live tomorrow! Meet our speakersAmanda Galgay: Over the course of 20 years, Amanda has built a wealth of experience in communications working on behalf of biopharmaceutical companies, charting new ground in science and medicine. She's passionate about using communications to help companies gain recognition and investment to support scientific breakthroughs becoming life-changing medicines. Bilal Lakhani: A seasoned marcomms leader and part of PR Week's PR 40 Under 40 cohort for 2021, Bilal built and led Procter & Gamble's Global Influencer Marketing Center of Excellence, which enabled P&G brands to operate at the cutting edge of innovation in the influencer space. Will Nolan: As Chief Marketing and Communication Officer of the EveryLife Foundation for Rare Diseases, Will has over 20 years of experience as an integrated communications strategist, developing and executing initiatives to drive seamless internal and external communications efforts for both nonprofit and for-profit organizations.
I'm moderating tomorrow, and am eager to talk about with Amanda, Bilal, and Will how to spot the unofficial decision-makers who can make or break momentum. We’ll also look at how peers have managed complex relationships to push programs forward during times of uncertainty or resistance, including their frameworks for change management. See you there! Lynnea |
T2B Monthly
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