Hi! You don't need me to tell you that we communicators are navigating an increasingly globalized environment, no matter the size or structure of our organizations or those of our clients. From working across timezones to managing cultural nuance, aligning teams, and addressing sensitive topics with care, we must have both flexibility and foresight. Join us this Wednesday (June 25th) @ 1 p.m. ET for our next monthly Comm Convo: Communicating Across Borders. Reserve your spot:T2B Pro & Student members (FREE): Log into your account and get your promo code here. T2B Basic members ($40): RSVP and secure your place here. Meet our speakers:Amri B. Johnson is the author of "Reconstructing Inclusion" and host of the Reconstructing Inclusion podcast. For the past 20 years, he's been an inclusion, organizational effectiveness, and behavioral change expert (including previously at Novartis) and consultant. He is a social capitalist, epidemiologist, entrepreneur, and executive coach. Elizabeth Baxter is Head of International Communications at Mayo Clinic and has extensive experience in media relations, crisis communications, executive communications and employee engagement, team-building, and storytelling for multinational companies like Roche and Sanofi. Catherine Priestley was most recently the Global Head of Corporate Affairs, Cardiovascular, Renal & Metabolism (CVRM) at AstraZeneca. During her two+ decades there, she led a geographically diverse cross-functional team of public relations, advocacy, and policy experts across four countries. What you can expect:This will be an open conversation about how global dynamics are reshaping the way we structure teams, deliver messages, and show up as strategic partners inside our organizations. We’ll cover:
I'm feeling energized by the conversations at last week's inaugural Biopharma Comms Forum, and Michelle and I are keen to keep the momentum going. Although we had an incredible community showing at the forum and meetup, we recognize that those present represented only about a tenth of T2B's global membership. In-person events are certainly fun and important, but our ambition is to build and sustain a permanent community of biopharma communicators across the ecosystem. Lynnea |
Hi! It's taken me a little time to gather my thoughts from moderating our recent forum session, "Future-Proofing Our Value Proposition," with Jeff Lockwood (BlueRock Therapeutics), Theresa McNeely (Lifordi Immunotherapeutics), and Ritesh Patel (Doceree) that tackled something we're all feeling: the ground shifting beneath our feet. I opened with a term I'd recently discovered—"post-labor future"—describing a world where AI doesn't just assist with tasks but takes over entire jobs. It sounds...
Hi! We've been getting lots of questions about T2B lately, so we're hosting a 30-minute info session on July 15th to pull back the curtain. We'll cover: The story behind T2B and why we exist Our three strategic pillars What's included with Pro and Student memberships Resources you might not know about yet How to get the most out of your membership Who should attend? Anyone curious about T2B – whether you're considering going Pro, already a member, or just want to learn more. The real talk You...
Hi! The photo album from the Biopharma Comms Forum is ready to browse. Scroll through the gallery Thanks to Joe Sardone and Jygantic for capturing the day so well. Feel free to share any of the photos—they're for all of us. A picture tells 1,000 words (and we have 300 pictures!), but don't worry. I'll keep this short. About a tenth of our community was in Boston in person, which tells me something important. While these gatherings create real energy and connection, they're one piece of a...