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Hi! On the heels of JPM, T2B's Media Minds Roundtable invited Annalee Armstrong of BioSpace, Max Bayer of Endpoints, and Mandy Jackson of Scrip to discuss the issues they believe will shape the industry news environment in 2026. From regulatory uncertainty to the return of the IPO window to the rise of China, they shared their perspectives on how to separate signal from noise, and what makes a banner headline. If you weren’t able to make the discussion or want to listen again, the replay is available to T2B Pro and Student members here: Here are our top 10 takeaways from the conversation:
It’s not every day we get to hear how reporters are thinking in real time, and this conversation provided a sharper lens for planning announcements, advising leadership teams, and positioning our companies in today’s increasingly complex policy and capital markets environment. Thank you to Annalee, Max, and Mandy for your candor!! Happy weekend, everybody! Lynnea |
Hi! A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event. This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time. Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes...
Hi, Our Q1 masterclass explored what it means for biopharma communicators to show up fully as strategic partners, focusing on how we understand the business, structure our work, and make our impact more visible. Andrea Johnston led the session, bringing a builder’s perspective shaped by 30+ years across corporate, agency, and entrepreneurship (including one of the OG firms in our industry, Pure Communications). Here are 10 takeaways that stood out: Understand the economics of your clients' or...
Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...