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Hi! On the heels of JPM, T2B's Media Minds Roundtable invited Annalee Armstrong of BioSpace, Max Bayer of Endpoints, and Mandy Jackson of Scrip to discuss the issues they believe will shape the industry news environment in 2026. From regulatory uncertainty to the return of the IPO window to the rise of China, they shared their perspectives on how to separate signal from noise, and what makes a banner headline. If you weren’t able to make the discussion or want to listen again, the replay is available to T2B Pro and Student members here: Here are our top 10 takeaways from the conversation:
It’s not every day we get to hear how reporters are thinking in real time, and this conversation provided a sharper lens for planning announcements, advising leadership teams, and positioning our companies in today’s increasingly complex policy and capital markets environment. Thank you to Annalee, Max, and Mandy for your candor!! Happy weekend, everybody! Lynnea |
Hi! At our February Comm Convo, Fighting Misinformation Without Amplifying It, we examined the practical reality biopharma communicators navigate every day: A fast-moving information environment where incomplete, misleading, or distorted claims can gain traction quickly. There is rarely a clean or standard how-to for responding when misinformation spreads. Instead, effective responses depend on preparation, cross-functional alignment, and disciplined judgment about when engagement adds...
Hi! A quick reminder that tomorrow is our inaugural PA&E Roundtable event. Wherever the patient advocacy function formally sits in an organization research, communicators are often the ones helping translate those patient insights into stories that resonate internally and externally. Tomorrow’s conversation will explore how teams gather those insights, how communicators partner across functions, and what it takes to represent patient experiences thoughtfully and responsibly in our work. The...
Hi! As we know all too well, life sciences comms comes with a unique set of complexities, from regulatory constraints, to deep investor scrutiny, to audiences with technical expectations. But many of the challenges we face aren’t truly one-of-a-kind to our sector. Across industries, communicators wrestle with trust, ambiguity, executive counsel under pressure, and shifting stakeholder dynamics. Our March Comm Convo brings together communicators who have worked in and out of life sciences to...