April Comm Convo Announced! Burnout as a Systems Problem
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Hi! Burnout among biopharma communicators is widespread and getting harder to ignore. Many of us operate in high-stakes, always-on environments where the expectation to be responsive never fully turns off. While resilience and self-care get a lot of attention, the real drivers of burnout can be found in unclear processes that create unnecessary work, workloads that outpace resources, and cultures that reward constant availability without protecting team capacity. Our April Comm Convo focuses on what comms leaders can do structurally to reduce burnout. We will explore ways to advocate for better systems, influence leadership decisions, and build more sustainable communications functions. April Comm Convo – Beyond Self-Care to Structural Change📅 Tuesday, April 28th @ 12-1 p.m. ET / 9-10 a.m. PT / 4-5 p.m. GMT Free for T2B Pro and Student members/$40 for non-members RSVP here. Featured speakers:💬 Arran Attridge, Principal, Attridge Communications (Moderator) Hope to see you there! Lynnea |
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Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...
Hi! Our 2nd Annual Biopharma Comms Forum is just two months away. This year’s theme, Clarity at the Flashpoint, focuses on how biopharma communicators can operate when uncertainty is the norm rather than the exception. We have a full-day agenda planned that spans the biggest issues our community is facing. We'll discuss navigating AI disruption, how we can strengthen trust in science when skepticism is rising, and how to maintain influence when organizations are under pressure. Second Annual...
Hi! I recently came across a line from Microsoft CCO Frank X. Shaw that articulated a challenge we biopharma communicators face every day: The pressure to treat everything like it can’t wait. In one of his weekly TGIF emails, Shaw wrote: "I think we generally have more time to make sure we get something right than we allow ourselves. I am reminded it is never too late to make a better decision. And that we rarely have to accomplish everything all at once… we can win more slowly, which is...