Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...

Hi! Burnout among biopharma communicators is widespread and getting harder to ignore. Many of us operate in high-stakes, always-on environments where the expectation to be responsive never fully turns off. While resilience and self-care get a lot of attention, the real drivers of burnout can be found in unclear processes that create unnecessary work, workloads that outpace resources, and cultures that reward constant availability without protecting team capacity. Our April Comm Convo focuses...

Hi! I recently came across a line from Microsoft CCO Frank X. Shaw that articulated a challenge we biopharma communicators face every day: The pressure to treat everything like it can’t wait. In one of his weekly TGIF emails, Shaw wrote: "I think we generally have more time to make sure we get something right than we allow ourselves. I am reminded it is never too late to make a better decision. And that we rarely have to accomplish everything all at once… we can win more slowly, which is...