Building a Credible Biopharma Employer Brand - 9/29 Webinar


Hi!

Depending on how you define the sector, there are thousands of biopharma companies -- and many more organizations across the broader life sciences ecosystem.

That’s a lot of employers competing for increasingly specialized talent. And when so many can point to great science, meaningful work, and the opportunity to make a difference, standing out certainly isn’t easy.

AI is adding another layer. Candidates can now use AI tools to research potential employers, which means their first impression of a company may be forming before they ever visit its careers page or speak with a recruiter.

Building a Credible Biopharma Employer Brand Through Growth and Change

At our upcoming Culture Connect Roundtable session, we’ll take a closer look at what makes an employer brand credible, who shapes it, how AI is changing discovery and candidate experience, and what happens to that brand during periods of growth and change.

🗓️ Tuesday, September 29th
🕛 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST
📍 Zoom

Register here. Free and exclusive to T2B Pro and Student members.

Featured speakers

🔹 Carolin Groh, Director Employer Branding & DEIB, BioNTech SE
🔹 Tom Karim, Director of Corporate and Associate Brand, Cytiva
🔹 Charlotte Marshall, Author / Speaker, Give & Get Employer Branding
🔹 Amy Bowman, Vice President, Communications, Life Sciences, Danaher Corporation + T2B Culture Connect Roundtable Chair (Moderator)

What we’ll explore

Questions our panelists will address include:

  • Where do employer brand, culture, and talent marketing overlap, and where should they stay distinct?
  • What makes an employer story credible to candidates and employees?
  • If AI tools increasingly summarize potential employers, what inputs are shaping those answers, and where can communications and talent teams have an impact?
  • How do you sustain trust through layoffs, funding constraints, failed trials, acquisitions, leadership changes, and other periods of change?
  • How should an employer brand evolve as a biopharma co moves from startup to clinical stage to commercial readiness?

We’ll also talk about the roles comms, talent, people/HR, and business leaders play; what to measure; and how teams with limited resources can sustain an employer brand without treating it as a one-time campaign.

See you there!

Lynnea

T2B Monthly

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