The modern-day biopharma communicator
|
Hi! With the biopharma sector constantly evolving, so too are our roles and what it means to be a communicator. “Communications” in 2025 feels like the tip of the iceberg, with “strategic corporate affairs advisors" feeling more accurate. We pieced together everything we know from our own vast experiences and our time engaging with our community, to curate a definition for the “modern-day biopharma communicator.” Here’s what we came up with. What is a modern-day communicator?A strategic thinker and business partner No longer just a storyteller, today’s biopharma communicator is deeply embedded in corporate strategy, often overlapping with Chief of Staff or executive advisory roles. We anticipate risks, align messaging with business goals, and shape narratives that drive corporate success. Adaptive and tech-savvy The rapid evolution of AI, digital media, and new communication platforms means communicators need to integrate emerging tools while maintaining ethical and accurate messaging. We must navigate misinformation, leverage data-driven insights, and optimize AI-enhanced workflows for media monitoring, stakeholder engagement, and strategic positioning. Able to build relationships and communities Beyond media and investor relations, the modern communicator fosters meaningful connections across the industry with key stakeholders, including internal teams, regulators, patient advocates, and journalists. We recognize that relationships – whether through informal networking, online communities, or strategic partnerships – are key to credibility and influence. A cross-functional operator With communication responsibilities bleeding into other disciplines, today's biopharma comms pros often work at the intersection of corporate affairs, policy, advocacy, market access, and digital engagement. Managing, understanding, influencing, and on many occasions juggling these adjacent functions is increasingly crucial. A creative problem-solver and innovator While consistency in messaging is important, today’s communicators must also champion fresh ideas, experiment with new storytelling formats, and introduce new approaches that align with evolving audience behaviors and expectations. A mentor and ecosystem builder The new generation of communicators is shaping the next chapter of the profession. We’re not just focusing on our own career growth but also actively mentoring others, defining best practices, and fostering an inclusive, knowledge-sharing ecosystem. Let us know your thoughts!We’d love to hear from you on this topic. What is your preferred title: Reply to this email and let us know. Lynnea P.S: This is a topic we’re going to explore in much more detail in our upcoming, inaugural Biopharma Comms Forum in June – we’ll be releasing more details very soon. 👀 |
T2B Monthly
Hi! The original premium offering in Ticket to Biotech’s Leadership Lab program, the Corporate Advisor Series, is back. What’s involved? Facilitated by executive coach Carly Goldsmith, this two-month series explores leadership through three lenses – leading the business, yourself, and others – and is designed for biopharma communicators who: Are in upper middle-management or are a first-time executive leader. Have several years of supervisory experience under your belt. Are seeking a “safe...
Hi! In times of change, it’s easy to feel like control is slipping away, especially when the change is out of our hands. But, by attending tomorrow’s masterclass, we’ll reframe your approach to change – from something that simply happens to us, to something we can manage to adapt, lead, and thrive. From Chaos to Calm: Navigating UncertaintyThursday, April 3rd @ 1 - 2 p.m. ET. This session (which is included in T2B Pro and Student memberships), will be led by executive coach The WeLab founder...
Hi! Our in-person programming is about to go up a gear (or two), with our first-ever in-person Biopharma Comms Forum! Taking place in Cambridge on Tuesday, June 17th, the event’s theme is “The Next Chapter.” We’ll address the evolving environment, skills, and leadership needed for success as modern-day biopharma communicators both today and in the future. And with all of the turmoil further fracturing the healthcare and life science ecosystems, our role as communicators just got even more...