Tomorrow: What Patient Groups Want Communicators to Understand

Published 5 days ago • 1 min read

Hi!

A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event.

This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time.

Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes engagement feel transactional, and where teams often miss important context even when intentions are good.

What Patient Advocacy Organizations Actually Need From Biopharma Communications

📅 Friday, April 17th @ 12–12:45 p.m. ET / 9–9:45 a.m. PT / 4–4:45 p.m. GMT

(Exclusive to T2B Pro and Student members)

We’ll discuss:

How patient organizations interpret and prioritize biopharma messaging
Where communications feel grounded in patient reality, and where they don’t
Common missteps that weaken trust with patient communities
What meaningful collaboration looks like in practice
What patient organizations actually need from communicators earlier in the process

Hope you can join us!

Lynnea

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