Hi!

Communicators often joke that we're unpaid therapists.

Why? Because much of our work involves helping people navigate competing priorities, resistance to change, unclear objectives, and difficult conversations. Our job goes way, way beyond helping people communicate; we help people think through -- often serving as a guide through -- complex situations.

Bringing that coaching mindset into our everyday communications work is the topic of our Q3 masterclass.

The Coaching Mindset for Communicators

🗓️ Wednesday, August 5th | Noon-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST
​Exclusive to T2B Pro and Student members​
​Register here​

I'm delighted to welcome Anca Ammon, Ph.D., communications strategist, executive coach, and neuroscientist by training. With nearly two decades of experience spanning biopharma communications, investor relations, research, and executive coaching, Anca has spent her career helping leaders navigate complexity and translate difficult conversations into productive action.

What we'll explore

• Recognizing the assumptions and experiences shaping how people see a situation.
• Looking beyond individual behavior to understand the broader system influencing a challenge.
• Using the Values Square model to uncover the values driving tension, resistance, or misalignment.
• Replacing snap judgments with questions that reveal what's really behind a response.
• Leading conversations that build shared understanding and support better decisions.
• Identifying common barriers to change, both in ourselves and in the people we advise.

Whether you work in-house, at an agency, or as an independent consultant, this masterclass will offer approaches you can apply the next time you're navigating competing priorities, challenging stakeholder dynamics, or helping a team make a complicated decision.

Hope to see you there.

Lynnea