Tomorrow: Carrying Credibility When the Corporate Mic Doesn't Suffice
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Hi! Ever since I can remember, the de facto comms announcement strategy has centered on company statements, press releases, media outreach, executive quotes, and corporate social channels. Those still matter. But increasingly, credibility also depends on who is speaking, where they are speaking, and whether the message feels like it is coming from a real person with expertise, judgment, and something meaningful to say. That could mean a CEO on LinkedIn, a scientist explaining the work in plain language, a journalist deciding which sources are worth listening to, an independent creator building an audience around bipharma, or an internal SME who can bring more humanity and clarity to a company’s story. During T2B's July Comm Convo (tomorrow), we'll be discussing which voices audiences already trust, how to support those voices without over-managing them, and how to choose channels based on both reach and credibility. July Comm Convo: Why Only Some Platforms Are Trusted When Everyone Has One📅 Tomorrow, Thursday, July 23rd We’ll explore how communicators can:
Featured speakersGwen Wu, BioPharma Dive (Moderator) — bringing the newsroom perspective on how journalists evaluate sources, expertise, and credibility. Chloe Kirk, Ph.D., BiotechTV — bringing a scientist-first lens on helping researchers communicate with broader audiences, plus fresh takeaways from BiotechTV’s U.S. Science Summit. Ben McLeod, Convey Bio + The Biotech Voyager — bringing the creator and executive thought-leadership perspective on why faceless company content is losing ground to individual voices with clear points of view. Liz Puzio, Corporate Communications, Simtra BioPharma Solutions — bringing the in-house perspective on coaching executives and internal SMEs to sound credible, human, and authentic across channels. I’m looking forward to hearing how this group thinks about the voices and platforms carrying credibility in our industry now, and what that means for the way we do our jobs. See you tomorrow! Lynnea |
T2B Monthly
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