Hi! As journalists prepare for HLTH—where they'll face hundreds, if not thousands of pitches, according to Healthcare IT Today's John Lynn—we asked three seasoned reporters how they decide what actually breaks through the noise. Our panel with Arundhati Parmar (MedCity News), John, and Lydia Ramsey Pflanzer (Endpoints) focused on the conference ahead, but their insights apply whether you're pitching reporters at a major event or from your desk on a random Tuesday. Our top 10 takeaways: 1....
3 days ago • 1 min read
Hi! Many people are surprised to learn I'm an introvert at heart. While I genuinely love connecting with all of you, I need that quiet time to recharge. Michelle and I complement each other perfectly in that way; her extrovert energy balances my nature, and it's taught me so much about the value of different approaches to leadership and presence. T2B's final masterclass of the year feels like the perfect way to close out 2024: a session that invites us to appreciate ourselves and each other...
4 days ago • 1 min read
Hi! While some of us formally oversee IR (e.g. it's part of our titles), many of us find ourselves liaising with IR colleagues or doing IR-adjacent work in our day-to-day. During our IR Roundtable's very first event since forming earlier this year, we’ll hear from senior IR leaders from companies of various sizes — from clinical-stage biotechs to global market leaders — and how communications and IR evolve together as companies grow. One Size Doesn’t Fit All: IR Across Market Caps 🗓️ Tuesday,...
5 days ago • 1 min read
Hi and Happy Friday! In this profession we're great at promoting others and hyping their expertise. But most of us have cobbled together our careers from different places. Maybe you started in journalism, or in academia, or patient advocacy. You've pivoted between therapeutic areas, picked up new science along the way, figured out the ins and outs of what it means to do comms in our industry on the fly. And somehow we're supposed to be both strategic comms experts and fluent enough in the...
8 days ago • 1 min read
Hi! Our Q3 Culture Connect panel, Finishing Strong, Starting Smart: Internal Communications Strategies for 2025–2026, highlighted the importance of honest, transparent communication in times of flux, helping to sustain trust, motivation, and a sense of belonging. And perhaps just as importantly, the conversation was a reminder that we’re stronger together: when we share what’s working, name what’s hard, and support each other in protecting both team and personal capacity. Weren’t able to...
11 days ago • 1 min read
Hi! Feedback shapes nearly every conversation we have as communicators, whether we're counseling leadership, translating input across functions, or developing our teams. Our September Comm Convo explored how to give and receive it while strengthening (vs. inadvertently straining) relationships. Replay available here for T2B Pro and Student members. Here are our top 10 takeaways for building healthier, more effective feedforward dynamics, focusing on future potential rather than the past: 1....
12 days ago • 1 min read
Hi! Our Media Minds Roundtable press panels are designed to help foster stronger and more efficient working relationships with journalists. When we ask reporters to join these panels, our pitch is essentially to invest an hour telling our community how to work with them, what stories they're following, and what drives them crazy (what not to do!)... and in return, the hope is they'll receive more targeted and timely outreach from all of us. During tomorrow's program, we'll take a closer look...
16 days ago • 1 min read
Hi! When we launched our discipline-specific roundtables, the goal was simple: create space for deeper conversations within the specialized areas that make up our broader communications world. IR is one of those areas where the challenges are distinct, and where learning from peers at different stages can be genuinely helpful. The first program that our stellar IR Roundtable is hosting will get into the reality that IR doesn't look the same across market caps, and neither does the...
17 days ago • 1 min read
T2B Monthly | September 2025 Jefferies & JPM events, AI roundtable members announced, and more! Hi! September brought a little bit of everything for T2B: New beginnings, big milestones, and some firsts we’ve been looking forward to for a long time. Quick reminder about our member-led, discipline-specific roundtable programming, exclusive to T2B Pro and Student members: Culture Connect's quarterly panel — Finishing Strong, Starting Smart — is TODAY at 11 a.m. ET / 8 a.m. PT (sign up here!)....
19 days ago • 8 min read