Hi! T2B’s Peer-Learning Practicum, or PLP, is one of the very first programs we started last year. The concept is simple: Match a veteran biopharma comms pro (the Cohort Lead) with a small group of fellow communicators for monthly conversations. We are now running the PLP every six months, and the first cycle of this year is almost finished. So, we’re kicking off the next cycle by locking in the Cohort Leads for July-December. We’ve had some great applications already, but we know there are...
3 days ago • 1 min read
Hi! I hope those in the U.S. had a fun holiday weekend! During our May Comm Convo tomorrow, we’re focusing on strategic buy-in: what it is, how to get it, and how to maximize it. Our guest panelists, Amanda Galgay, Bilal Lakhani, and Will Nolan, will talk through identifying the voices that carry weight, build support across diverse stakeholders, and maintain control of strategy as it moves through layers of input. We’ll also explore ways to build credibility, attain alignment, and lead teams...
5 days ago • 1 min read
Hi! Consider this email an interim newsletter this month. While we still have a packed edition of T2B Monthly coming your way late next week, we had too many updates right now to send individual emails out about all of them. Enjoy! 3️⃣ events 🗓️ This Thursday, May 22nd (tomorrow): Signals, Scenarios, and Stakes Our next Fullintel partnered seminar is happening at 1-1.30 p.m. ET tomorrow: Reputational risks can emerge quickly, disrupting programs, partnerships, and entire pipelines; but...
11 days ago • 4 min read
Hi! In our latest press panel, we took on the topic of ASCO and how to stand out in congested, high-science news moments. Moderated by T2B Media Minds Roundtable members Michael Fitzhugh and Becky Vonsiatsky – who did a fantastic job, scoring a perfect 100% on audience feedback – this session featured personal insights and anecdotes from Brianna Abbott (WSJ), Angus Chen (STAT), and Alex Knapp (Forbes). Our top 10 takeaways Filter through the press program. The ASCO press program guides...
13 days ago • 2 min read
Hi! Not too long ago, a big announcement would have been a relatively straightforward process with a tried-and-true playbook: a press release, some quick interviews with reporters, maybe a LinkedIn post or two, and that was usually about it. Today, that same announcement might take months of preparation, with a multi-faceted strategy that sees numerous plans running simultaneously to reach different audiences and stakeholder groups, both internally and externally. All in a day in the life of...
16 days ago • 1 min read
Hi! Our Q2 Masterclass is right around the corner… as in, next week! On Tuesday, May 20th (12-1 p.m. ET), leadership coach, trainer, and consultant Carmen Bolívar will be helping us unlock the secrets to creating and leading high-performing teams. Carmen will take us through the four critical steps that she coaches leaders and organizations through in order to develop, build, and deliver a shared vision: Align goals Broaden collaborators Make deposits Influence through give and take RSVP...
17 days ago • 1 min read
Hi! If you want to help shape the future of biopharma comms, secure the industry’s longevity, and leave a legacy, now’s your chance! We’re looking for eight seasoned comms pros to volunteer as Cohort Leads for our second cycle of T2B’s Peer-Learning Practicum (PLP) this year. What is the PLP? The PLP goes beyond traditional networking, with members placed into small cohorts, enabling them to build real connections that often last far beyond the program itself. In fact, one of our most recent...
19 days ago • 1 min read
Hi! Our Q2 meetups started with a bang a couple weeks ago in San Diego. Beyond our other typical quarterly meetups in biopharma hubs San Francisco, NY/NJ, and Boston, we're also hosting meetups in New Orleans during ASGCT and in Chicago during ASCO. T2Bmeet @ SF | Tue., 5/13, 4-6 p.m. PT Following our hit meetup at JPM, we're back in San Francisco for our next Bay Area meetup. Whether you're in town for STAT Breakthrough Summit West this week or are a local like me, swing by my favorite wine...
20 days ago • 2 min read
Hi! The outcomes of the annual American Society of Clinical Oncology (ASCO) meeting will flood the media landscape with clinical updates, milestone announcements, and analyst notes. So biopharma comms pros and storytellers must understand how to stand out during one of healthcare’s most concentrated news moments. Enter the Q2 Media Minds Panel: Oncology Reporting and ASCO Coverage. “Top-Tier Perspective on ASCO and Beyond: How to Stand Out During Concentrated News Moments” is happening...
25 days ago • 1 min read
