Hi! A quick reminder that tomorrow’s April Comm Convo will take on burnout from a structural, comms-specific lens. Why this conversation matters Burnout in our profession builds through the emails sent while putting kids to bed, the crisis that lands during vacation, the stakeholder expectations where every request feels urgent, and the quiet pressure to stay available long after the workday ends. This conversation will focus on what biopharma comms leaders can influence in reality: how we...
4 days ago • 1 min read
Hi! We’ve generally been pretty cautious about broad community surveys at T2B, but anecdotal feedback around AI could only get us so far. This felt like a situation where broader input is genuinely worth it. AI is an area where our field would benefit from a clearer benchmark across roles and work settings. Yes, there are already surveys out there on AI in healthcare, as well as in marketing and comms more broadly, and those are useful in their own right. But what we haven’t really had is...
7 days ago • 1 min read
Hi! If your purview includes investor relations, I invite you to consider applying to join Year 2 of T2B’s IR Roundtable. Apply here by midnight for one of three open spots on this roundtable. What is the IR Roundtable? Chaired by Deborah Elson, who heads up Corporate Communications and IR at Tonix Pharmaceuticals, this group brings biopharma communicators together to advance how IR and corporate communications work together to shape positioning and credibility. In Year 2, the group will...
10 days ago • 1 min read
Hi! A quick reminder that tomorrow we’ll hold our Q2 Patient Advocacy & Engagement Roundtable event. This conversation will look at how biopharma communications are actually experienced by patient organizations... where messaging resonates, where it falls short, and what helps build stronger, more trusted relationships over time. Our speakers will share perspectives on what patient advocacy groups need from biopharma communicators, including how trust is built in practice, what makes...
15 days ago • 1 min read
Hi, Our Q1 masterclass explored what it means for biopharma communicators to show up fully as strategic partners, focusing on how we understand the business, structure our work, and make our impact more visible. Andrea Johnston led the session, bringing a builder’s perspective shaped by 30+ years across corporate, agency, and entrepreneurship (including one of the OG firms in our industry, Pure Communications). Here are 10 takeaways that stood out: Understand the economics of your clients' or...
17 days ago • 2 min read
Hi! Patient organizations are the closest link to the communities biopharma aims to serve. They see firsthand how messaging lands, including where it resonates, where it misses, and where it creates unintended friction. Our upcoming Patient Advocacy & Engagement Roundtable event brings together leaders across patient advocacy, healthcare communications, and patient-centered innovation to share how biopharma communications are experienced on the receiving end. What Patient Advocacy...
21 days ago • 1 min read
Hi! Our 2nd Annual Biopharma Comms Forum is just two months away. This year’s theme, Clarity at the Flashpoint, focuses on how biopharma communicators can operate when uncertainty is the norm rather than the exception. We have a full-day agenda planned that spans the biggest issues our community is facing. We'll discuss navigating AI disruption, how we can strengthen trust in science when skepticism is rising, and how to maintain influence when organizations are under pressure. Second Annual...
22 days ago • 1 min read
Hi! Burnout among biopharma communicators is widespread and getting harder to ignore. Many of us operate in high-stakes, always-on environments where the expectation to be responsive never fully turns off. While resilience and self-care get a lot of attention, the real drivers of burnout can be found in unclear processes that create unnecessary work, workloads that outpace resources, and cultures that reward constant availability without protecting team capacity. Our April Comm Convo focuses...
23 days ago • 1 min read
Hi! I recently came across a line from Microsoft CCO Frank X. Shaw that articulated a challenge we biopharma communicators face every day: The pressure to treat everything like it can’t wait. In one of his weekly TGIF emails, Shaw wrote: "I think we generally have more time to make sure we get something right than we allow ourselves. I am reminded it is never too late to make a better decision. And that we rarely have to accomplish everything all at once… we can win more slowly, which is...
25 days ago • 2 min read