Hi! Our August Comm Convo was a wide-ranging discussion about how comms teams can effectively operate in the life science ecosystem. Replay available here. Here are our top 10 takeaways for gaining and maintaining influence no matter the type, size, or shape of your organization: 1. Accept trade-offs in structure. Both centralized and decentralized models have strengths and weaknesses—focus on adaptability and network reach, rather than defending one model. 2. Prove advisory value. Instead of...
2 days ago • 1 min read
Hi! Our recent seminar with Fullintel (a T2B Pro Perks partner) dug into a question we’re all facing right now: What happens when algorithms, not editors, determine what audiences see? Although AI may be changing the rules around best practices, it’s also giving us new ways to get our stories out there and make them stick. Here are 10 highlights from our discussion: 1. AI is everywhere in life sciences. Professionals in our field use AI at nearly 4x the rate of other industries (31% vs. 8%),...
3 days ago • 1 min read
Hi! As communicators we spend our time crafting stories for executives and putting others in the spotlight. So, it’s easy to forget that we are also a brand, with unique voices and expertise that we bring to the organizations and clients (and of course, ultimately, the patients) we serve. Our Q3 Leadership Lab Masterclass is your reminder to set some time aside to think about your own network – how to build it and how to lean on it. Because the best time to do both of these things is before...
4 days ago • 1 min read
Hi! A quick reminder for T2B members interested in driving the conversation around the use of artificial intelligence in biopharma communications: Applications for our inaugural AI Roundtable close at midnight. This member-driven group, led by Delphine Caraguel Director of Marketing Communications at MaxCyte, will: Explore how AI can be practically and responsibly applied in biopharma communications Share real-world applications of AI for content, data, and workflows Address ethical...
5 days ago • 1 min read
Hi! This quarter we’re expanding T2Bmeets beyond our usual hubs to bring more members together on both coasts. We’ll start next month in California with our Q3 SF Bay Area meetup in Oakland. And soon after we'll head to Philly to spend time with those of you who live in the NY/NJ/PA area or are in town for Fierce Pharma week, and then make our way to D.C. for our first meetup there and on to Boston. Details for our San Diego area meetup coming soon. T2Bmeet @ San Francisco | Wednesday,...
8 days ago • 2 min read
Hi! Our upcoming virtual Biopharma Comms Forum is centered around the big issues we are facing as communicators – generative AI, boundary management, and sustaining credibility under pressure, to name a few. And we’re taking these conversations beyond tactics to explore how the way we respond to these challenges can create ripple effects that influence companies, teams, and ultimately how therapies reach patients. That’s a lot of pressure on communications leaders. So, we’ll be closing the...
11 days ago • 1 min read
Hi! You don't need me to tell you that recent industry moves—from communications decentralization to widespread restructuring across our industry—underscore what we're all navigating: the need to prove communications value within evolving organizational models. Our August Comm Convo, Maximizing Impact Regardless of Team Structure, brings together three seasoned leaders who've built and led communications functions across vastly different contexts, across startup environments,...
15 days ago • 1 min read
Hi! You've probably seen the latest reports: 73% of journalists now use AI tools in their reporting process. 60% of Google searches generate no clicks as AI summaries replace traditional web traffic. This shift happened faster than most of us anticipated, and it's reshaping how our most important work finds its audience. This Thursday, August 14th @ 1 p.m. ET / 10 a.m. PT / 6 p.m. BST we're diving into this reality with Fullintel for the third session in our quarterly seminar series this...
19 days ago • 1 min read
Hi! In July, T2B tackled a challenge we all know well: proving the value of our communications work when resources are tight and leadership is watching. During our monthly Comm Convo, we talked about the moments when dashboards and clip counts alone don't suffice, and how to tell the bigger story around the impact we create. From translating our work into language that resonates with leadership to finding the “so what” behind the numbers, the session was packed with practical tips for proving...
23 days ago • 1 min read