Hi! A reminder that tomorrow’s June Comm Convo will explore how life science communicators "speak" finance, science, and strategy, and what that fluency informs in our work. June Comm Convo: Fluent in Finance, Science, and Strategy 📅 Tuesday, June 30th (tomorrow!)⏰ 12-1 p.m. ET / 9-10 a.m. PT / 5-6 p.m. BST📍 Zoom🎟️ RSVP here. Complimentary for T2B Pro and Student members / $40 for Basic members. Please note that this will definitely not be a “finance and science 101” session. We’ll focus on...
1 day ago • 1 min read
Hi! You don't need me to tell you that there's an ongoing, major, major shift in healthcare media. One of the most prominent changes we're seeing right now is more journalists leaving traditional newsrooms to launch independent newsletters, podcasts, and subscriber-supported publications of their own. For us communicators, that raises important questions: How are reporters finding stories? What does credibility look like outside traditional media brands? How are these new publications going...
6 days ago • 1 min read
Hi! Last month, our Reaching and Valuing Every Generation Comm Convo explored how generational dynamics influence the way we communicate, collaborate, and build trust across the industry. Our panel of corporate affairs leaders -- all at different career stages -- examined how communicators can better engage stakeholders across generations, challenge assumptions about age and experience, and build stronger, more inclusive teams. Our top 10 takeaways: 1. Treat generational stereotypes as a...
7 days ago • 2 min read
Hi! One of the themes that came through at our recent Biopharma Comms Forum (more on that soon!) is that clarity comes in part from understanding the business deeply enough to see what matters, what is changing, and where the pressure points are before they become visible to everyone else. That's the focus of our June Comm Convo: Fluent in Finance, Science, and Strategy. 🗓️ Tuesday, June 30th🕛 Noon ET / 9 a.m. PT / 5-6 p.m. BST📍Zoom🎟️ Register here. Complimentary for T2B Pro and Student...
8 days ago • 1 min read
Hi! As newsrooms face continued pressure from layoffs, shrinking budgets, and evolving business models, many respected healthcare and biopharma journalists are leaving traditional media organizations to build independent, subscriber-supported platforms. At T2B's Q2 Media Minds Roundtable event later this month, we'll hear from a group of journalists who have made that transition, and explore the implications for communicators, the media ecosystem, and our industry at large. From Newsroom to...
14 days ago • 1 min read
Hi! Just a few minutes ago at our Biopharma Comms Forum, T2B's AI Roundtable with Knowledge Partner Syneos Health Communications shared the findings of our inaugural AI in Biopharma Communications Survey. The biggest takeaway: While many of us are regularly using AI in our work, there's a huge lag in the tools, training, governance, measurement, and expectations needed to support that use confidently, responsibly, and sustainably. We invite you to peruse the full Survey Executive Summary. The...
19 days ago • 2 min read
Hi! Michelle and I are here in Boston, and we can’t wait to see you all tomorrow for our second annual Biopharma Comms Forum, Clarity at the Flashpoint, at The Alumni Center at our alma mater, Northeastern University. We have a full day of panels, keynotes, and conversations planned, all designed to address the key issues we communications leaders are facing, including ways to: Navigate uncertainty when there isn't a standard how-to. Build influence that extends beyond reporting lines and org...
21 days ago • 1 min read
Hi! During T2B's recent, inaugural Digital & Social Media Roundtable event, "How Influencers, Social, and Forums Are Shaping AI Search Results," we explored why social platforms, community conversations, earned media, and influencer content are becoming increasingly important inputs into the information people see, and what this shift means for us biopharma communicators. Here are our top 10 takeaways: T2B Pro members can also flip through the presentation slides and watch the replay here. 1....
21 days ago • 2 min read
Hi! As we’re in the home stretch preparing for our big forum on Thursday, I’m reminded once again how important community is in our profession. And speaking of community… it’s that time again! We’re looking for experienced biopharma communicators to volunteer as Cohort Leads for our next cycle of T2B's Peer-Learning Practicum (PLP). The PLP has become one of my favorite T2B programs because over the last few sessions, I’ve seen it create connections that last long after the program itself....
22 days ago • 1 min read